Our Story
A boutique agency
built by founders,
for founders.
We started The Snow Media after years of hiring agencies that overpromised and underdelivered. We built the agency we wanted to hire.
Boutique by Design
How It All Started
When I first started my e-commerce brand, all I could think about was how to grow and scale my business. So, like many founders, I went out to hire freelancers and agencies to help me grow. But time after time, they overpromised and underdelivered. I spent a lot of money and got very little in return. They sent me reports instead of a strategy, went quiet when I asked questions, and left a hole in my budget.
Eventually I realized that if I wanted to make things happen, I'd have to figure it out myself. So I did. I learned how to market, how to optimize, how to convert. The lesson that stuck with me is that growth comes from the whole picture: your website, your buyer's journey, your messaging, your audience. Ad spend is one piece of it.
After I sold my brand, I went to work at a few agencies, wanting to help others the way I wish someone had helped me. That is where I saw the gap. Most agency people have never run the business they are advising, so they cannot feel what a wasted month costs you.
So I started The Snow Media, a boutique agency for brands who want a real partner. We take on only as many clients as we can serve, we build each plan from scratch, and we show up ready to make things happen.
Marketing should be done for you, not to you.
Our Principles
What Drives Us
The principles behind how we pick clients and spend their budget.
Full-Picture Strategy
We look at your website, your messaging, your funnel, and your audience alongside the ads. A campaign can only convert the traffic your site knows what to do with.
Boutique by Design
We keep our roster small on purpose. A senior strategist owns your account and answers your emails.
Results Over Vanity Metrics
We report on revenue and qualified leads. Impressions and click counts go in the appendix, where they belong.
The People
Meet the Team
A small, senior team you will know by name.
Snow Petrovic
Director of Paid Media
Built The Snow Media from the ground up with a mission to help businesses scale through strategic paid media.
Milos Vranes
Director of Strategy & Growth
Drives client growth strategy with 8+ years managing multi-million dollar ad budgets across e-commerce and lead gen.
Maria Potter
Data Analyst
Specializes in data analysis and reporting so we back every campaign decision with real numbers.
Dea Milton
Paid Media Analyst
Manages campaigns across Google and Microsoft, optimizing bids and keywords for maximum ROI.
Tile Pavlovic
Director of Web Development
Full-stack developer who builds high-converting websites and drives technical performance.
Nemo Pavlovic
Director of Branding
Creative director crafting scroll-stopping ad creative and brand visuals that convert across every platform.
Are We The Right Fit?
We start with a 3-in-1 audit: paid media, business strategy, and website performance. It takes real hours, so we run it only for brands we think we can help.