
Revenue Uplift
Increase in ROAS
Reduction in CPC
About FragFlex
Fragrance Flex is a U.S.-based fragrance retailer focused on bringing a wide selection of designer and niche fragrances to market with fast access and competitive pricing. Built to serve a growing community of fragrance enthusiasts, the brand emphasizes discovery, trend-driven assortments, and frequent new releases. With a strong e-commerce foundation, Fragrance Flex is designed to capture both high-intent buyers and engaged fragrance enthusiasts who actively follow what's new, what's trending, and what's worth adding to their collection.
The Challenge
Brand Presence
New to market
Trust
Unestablished
Competition
Saturated fragrance space
Our Strategy
We began by setting up clean, reliable conversion tracking from day one to ensure accurate measurement. We partnered with Feedonomics to efficiently manage Fragrance Flex's catalog of 50,000+ SKUs and gain better control over Shopping and Performance Max campaigns.
Conversion Tracking Setup
Clean, reliable tracking from day one to avoid early-stage reporting issues
Feed Management
Partnered with Feedonomics to manage 50,000+ SKUs across Shopping and Performance Max
Strategic Product Segmentation
Prioritized high-margin items, FOMO line, and key collections
Trend-Based Expansion
Continuously added trending fragrances and high-intent search terms to campaigns
The Results
0%
Revenue Uplift
0%
Increase in ROAS
0%
Reduction in CPC
In 6 months, we helped FragFlex achieve 14% Revenue Uplift.
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