Thai Basil
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Web Development Full Website Build

Case Study

Thai Basil

92/100

SEO Score

13%

Increase in Engagement Rate

19%

Increase in Conversion Rate

About Thai Basil

Thai Basil is an authentic Thai restaurant in downtown Ithaca, NY, serving traditional recipes with a modern, youthful energy that resonates with students, faculty, and the local community. Known for signature dishes like Lobster Pad Thai, Honey Duck, and Panang Curry, the restaurant built a loyal following through carryout, delivery, and catering, with genuine Thai culinary tradition at the center of everything they serve.

Category Web Development
Scope Full Website Build
Services Web Development
Key Result 19% Increase in Conversion Rate

The Challenge

Website

None

Online Ordering

Third-party platforms only

Order Economics

A cut taken on every order

No official website, so structure, ordering system, and digital brand presence all started from zero
Every online order routed through Uber Eats, DoorDash, and other apps that took a cut
Customers habituated to ordering through delivery apps already on their phones
The new site had to out-convert those platforms to earn a first direct order

Our Strategy

We built the website using in-house development and design capabilities, creating a site that represented Thai Basil's business and the full range of services they offer: carryout, delivery, and catering. We placed customer reviews throughout to build credibility and social proof, alongside unique selling propositions that reinforced their authenticity and authority. We streamlined every step of the online ordering journey to make placing an order fast and easy for the end customer.

1

Commission-Free Direct Ordering

An independently owned ordering path so orders arrive without third-party fees

2

Full Service Coverage

Carryout, delivery, and catering each represented in full rather than as an afterthought

3

Social Proof and Authority

Customer reviews woven throughout, alongside USPs reinforcing authentic Thai tradition

4

CRO-Led Order Journey

Every step of the ordering flow streamlined to make placing an order fast and obvious

The Results

92/100

SEO Score

13%

Increase in Engagement Rate

19%

Increase in Conversion Rate

We helped Thai Basil achieve 19% Increase in Conversion Rate.

Questions About This Build

A commission-free direct ordering site covering carryout, delivery and catering, with customer reviews placed throughout, the restaurant's unique selling points, and an ordering journey streamlined step by step so placing an order is fast.

A 19% increase in conversion rate and a 13% increase in engagement rate month over month, and a 92/100 SEO score.

Thai Basil had no website of its own and took online orders through third-party platforms only, which took a cut of every order. Direct ordering keeps that margin and the customer relationship.

The Snow Media's in-house design and development team, the same team that runs the restaurant's Google Ads, so the site and the campaigns were built to the same conversion goals.

Thai Basil is in downtown Ithaca, New York. The Snow Media is headquartered in Naples, Florida and builds websites for clients across the United States. See the Web Development service page.

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CEO, Elevated Diversity

Goodwear

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Grant Stone

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Spear Physical Therapy

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Sarah Maurer

Marketing Director, Spear Physical Therapy

HookSounds

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Braydon Nelson

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The Cover Guy

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Marketing Director, The Cover Guy

Black Halo

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Kim LaFleur

Marketing Director, Black Halo

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Alex Woods

VP of Sales

VOLO Beauty

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Carrie Goldman

Founder, VOLO Beauty

FragranceBuy

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Marketing Director, FragranceBuy

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