The Growth Marketing Library
Benchmark reports, calculators, templates, and frameworks to grow your business.
Featured Resources
E-commerce Ad Benchmarks
CPC, CPL, ROAS, and conversion rate benchmarks for e-commerce brands across Google Ads and Meta Ads. Broken down by product category, average order value, and monthly spend tier.
Home Services Ad Benchmarks
Cost per lead, CPC, and conversion rates broken down by trade: HVAC, plumbing, roofing, electrical, cleaning, and landscaping. Includes LSA vs. Google Ads and Meta Ads benchmarks.
SaaS PPC Benchmarks
Cost per trial, cost per demo, and cost per SQL benchmarks for B2B SaaS companies across Google, LinkedIn, and Microsoft Ads. Segmented by ARR tier and sales motion (PLG vs. sales-led).
Consulting Ad Benchmarks
CPC, CTR, conversion rate, and cost per lead benchmarks for consulting firms across Google Ads, LinkedIn Ads, Meta Ads, and Microsoft Ads. Built from verified 2025 industry data with channel comparison and action plan.
Manufacturing Ad Benchmarks
CPC, CTR, conversion rate, and ROAS benchmarks for manufacturers across Google Ads, LinkedIn Ads, Meta Ads, and Microsoft Ads. Includes platform-specific strategies for reaching procurement officers and technical buyers during business hours.
Ad Budget Calculator
Input your industry, market size, and revenue goals. Get a recommended monthly ad budget by channel with expected CPL, lead volume, and estimated ROI.
AI Automation ROI Calculator
Estimate the annual value of AI automation for your business. Input your lead volume, response times, and manual processes to see projected time savings and revenue impact.
Google Ads Account Audit Checklist
47-point audit checklist covering campaign structure, keyword health, bid strategy, conversion tracking, landing page alignment, and wasted spend identification.
My Ads Stopped Working. Now What?
A step-by-step diagnostic framework for when your ad performance drops suddenly. Covers the 12 most common causes of ad performance decline across Google Ads and Meta Ads, with exact fixes for each.
CRO Benchmarks by Industry
Conversion rate benchmarks across 12 industries with breakdowns by traffic source, device, page type, and funnel stage. See where you stand and where the biggest gains are hiding.
Why Am I Getting Clicks But No Sales?
A systematic framework for diagnosing why your ads get clicks but fail to convert. Covers the 9 most common causes across targeting, landing page, offer, and tracking issues with exact fixes for each.
The State of Paid Media in 2026
A comprehensive analysis of where paid media stands in 2026. Covers platform shifts, AI automation, rising costs, privacy changes, and what the smartest advertisers are doing differently this year.
Industry Starter Kits
Resources bundled by vertical. Find everything for your industry in one place.
E-commerce Kit
22 resources
- E-commerce Ad Benchmarks
- Ad Budget Calculator
- AI Automation ROI Calculator
- +19 more
Home Services Kit
22 resources
- Home Services Ad Benchmarks
- Ad Budget Calculator
- AI Automation ROI Calculator
- +19 more
SaaS / B2B Kit
21 resources
- SaaS PPC Benchmarks
- Ad Budget Calculator
- AI Automation ROI Calculator
- +18 more
Business Consulting Kit
7 resources
- Consulting Ad Benchmarks
- AI Automation ROI Calculator
- AI Readiness Assessment
- +4 more
Manufacturing Kit
6 resources
- Manufacturing Ad Benchmarks
- AI Automation ROI Calculator
- AI Readiness Assessment
- +3 more
The Precision Growth Method
Every resource we build follows the same framework we use with clients. Data first, then strategy, then execution, then optimization. No guesswork, no vanity metrics.
Learn Our ApproachBenchmark
Know where you stand vs. your industry
Strategize
Choose the right channels and budget
Execute
Launch campaigns with proven structures
Optimize
Continuous testing and improvement
All Resources
E-commerce Ad Benchmarks
CPC, CPL, ROAS, and conversion rate benchmarks for e-commerce brands across Google Ads and Meta Ads. Broken down by product category, average order value, and monthly spend tier.
Home Services Ad Benchmarks
Cost per lead, CPC, and conversion rates broken down by trade: HVAC, plumbing, roofing, electrical, cleaning, and landscaping. Includes LSA vs. Google Ads and Meta Ads benchmarks.
SaaS PPC Benchmarks
Cost per trial, cost per demo, and cost per SQL benchmarks for B2B SaaS companies across Google, LinkedIn, and Microsoft Ads. Segmented by ARR tier and sales motion (PLG vs. sales-led).
Consulting Ad Benchmarks
CPC, CTR, conversion rate, and cost per lead benchmarks for consulting firms across Google Ads, LinkedIn Ads, Meta Ads, and Microsoft Ads. Built from verified 2025 industry data with channel comparison and action plan.
Manufacturing Ad Benchmarks
CPC, CTR, conversion rate, and ROAS benchmarks for manufacturers across Google Ads, LinkedIn Ads, Meta Ads, and Microsoft Ads. Includes platform-specific strategies for reaching procurement officers and technical buyers during business hours.
Ad Budget Calculator
Input your industry, market size, and revenue goals. Get a recommended monthly ad budget by channel with expected CPL, lead volume, and estimated ROI.
AI Automation ROI Calculator
Estimate the annual value of AI automation for your business. Input your lead volume, response times, and manual processes to see projected time savings and revenue impact.
Is My Agency Actually Performing?
A 10-question diagnostic that scores your current agency relationship. Get a personalized report with what metrics to demand and red flags to watch for.
AI Readiness Assessment
Answer 10 questions about your current workflows and tech stack. Get a prioritized roadmap of which AI tools to adopt first, second, and third based on your biggest bottlenecks.
New resources, delivered monthly
Benchmarks, templates, and tools. No fluff.
Google Ads vs. Meta Ads for E-commerce
A data-backed breakdown of when to use Google Ads, Meta Ads, or both for your e-commerce brand. Includes benchmarks by product type, AOV, and margin.
LSAs vs. Google Ads for Home Services
Local Services Ads or traditional Google Ads? Compare cost per lead, lead quality, and conversion rates for plumbers, HVAC, roofers, and electricians by market size.
Google vs. LinkedIn vs. Microsoft Ads for SaaS
Which ad platform fits your SaaS sales motion? Compare CPL, lead quality, and pipeline impact by deal size, ICP, and funnel stage across all three platforms.
AI Chatbot vs. Live Receptionist
Response time, cost, conversion rates, and customer satisfaction compared. When does an AI agent outperform a human receptionist, and when does it not?
Hiring a Marketing Manager vs. AI Automation
Full cost breakdown comparing a full-time marketing hire against AI automation for lead follow-up, reporting, review management, and campaign optimization.
Google Ads Campaign Structure for E-commerce
Full campaign architecture: Search, Shopping, Performance Max, and remarketing. Includes ad group structure, match type strategy, bidding framework, and budget allocation by funnel stage.
Google Ads Campaign Structure for Home Services
Campaign architecture built for service-area businesses. Covers Search, LSAs, and remarketing with geo-targeting, call tracking, and seasonal bid adjustments by trade.
PPC Campaign Structure for SaaS
Campaign architecture for B2B SaaS with long sales cycles. Covers proxy conversion strategy, micro-conversion setup, audience layering, and Smart Bidding with limited data.
Negative Keyword Master List: E-commerce
Pre-built negative keyword list to eliminate wasted spend on your e-commerce campaigns. Covers common non-commercial, competitor, and irrelevant queries by product category.
Negative Keyword Master List: Home Services
Pre-built negative keyword list for HVAC, plumbing, roofing, and electrical. Filters out DIY searches, job seekers, parts-only queries, and low-intent traffic.
Negative Keyword Master List: SaaS
Pre-built negative keyword list for B2B SaaS campaigns. Eliminates free-tier seekers, student searches, competitor support queries, and career-related traffic.
Seasonal Ad Budget Planner: Home Services
Month-by-month ad spend recommendations by trade. HVAC peaks in summer and winter, roofing peaks post-storm season, plumbing spikes around holidays. Stop wasting money in off-peak months.
Best AI Tools for E-commerce
A curated stack of AI tools for e-commerce brands: abandoned cart recovery, product description generation, review automation, dynamic pricing, and customer service agents.
Best AI Tools for Home Services
AI tools built for contractors: lead response agents, scheduling automation, review request systems, dispatch optimization, and estimating assistants.
Best AI Tools for SaaS Marketing
AI tools for SaaS growth teams: lead scoring, demo scheduling, content generation, competitor monitoring, churn prediction, and outbound personalization at scale.
Best AI Tools for Manufacturing
A curated stack of AI tools for manufacturing companies: predictive maintenance, quality inspection, supply chain optimization, demand forecasting, and shop floor automation.
Best AI Tools for Business Consulting
A curated stack of AI tools for consulting firms: proposal automation, research synthesis, client deliverables, competitive analysis, and practice management.
AI Automation Playbook for E-commerce
Seven AI workflows that drive revenue for e-commerce brands: abandoned cart recovery, post-purchase upsells, review generation, inventory-based ad pausing, dynamic retargeting, and more.
AI Automation Playbook for Home Services
Seven AI workflows that book more jobs: 90-second lead response, review request automation, seasonal campaign triggers, after-hours AI agent, dispatch optimization, and more.
AI Automation Playbook for SaaS
Seven AI workflows that accelerate SaaS growth: lead qualification, demo no-show recovery, trial-to-paid nudges, churn risk alerts, content repurposing, competitor tracking, and more.
Google Ads Account Audit Checklist
47-point audit checklist covering campaign structure, keyword health, bid strategy, conversion tracking, landing page alignment, and wasted spend identification.
Meta Ads Account Audit Checklist
38-point audit checklist covering pixel and CAPI setup, audience structure, creative fatigue signals, Advantage+ configuration, attribution settings, and budget allocation.
Conversion Rate Optimization Checklist
Page-by-page CRO audit covering load speed, above-the-fold messaging, form friction, trust signals, mobile experience, checkout flow, and pricing page optimization.
Local SEO Checklist for Home Services
Google Business Profile optimization, local citation audit, review velocity targets, service area page structure, and local pack ranking factors specific to contractors.
LinkedIn Ads Guide for Consultants
How to use LinkedIn Ads to generate high-ticket consulting leads. Covers audience targeting by seniority and company size, lead gen forms vs. website conversions, and content strategy.
Google Ads for Manufacturing Companies
How manufacturers can use Google Ads to generate RFQs and distributor inquiries. Covers long-tail industrial keyword strategy, niche audience targeting, and conversion tracking for B2B.
My Ads Stopped Working. Now What?
A step-by-step diagnostic framework for when your ad performance drops suddenly. Covers the 12 most common causes of ad performance decline across Google Ads and Meta Ads, with exact fixes for each.
What to Expect in Your First 90 Days with a PPC Agency
A week-by-week breakdown of what actually happens when you hire a PPC agency. Covers onboarding, audit, build, launch, optimization, and the first performance review with realistic timelines and milestones.
Meta Ads Campaign Structure Template
Full campaign architecture for Meta Ads: prospecting, retargeting, and retention campaigns with audience setup, budget allocation, creative strategy, and Advantage+ configuration. Built for e-commerce, lead gen, and SaaS.
CRO Benchmarks by Industry
Conversion rate benchmarks across 12 industries with breakdowns by traffic source, device, page type, and funnel stage. See where you stand and where the biggest gains are hiding.
Why Am I Getting Clicks But No Sales?
A systematic framework for diagnosing why your ads get clicks but fail to convert. Covers the 9 most common causes across targeting, landing page, offer, and tracking issues with exact fixes for each.
Landing Page Optimization Guide
A complete guide to building landing pages that convert paid traffic into customers. Covers anatomy, copywriting, design principles, A/B testing, and platform-specific best practices for Google Ads and Meta Ads.
Microsoft Ads Quick Start for E-commerce
Everything you need to launch your first Microsoft Ads campaign for e-commerce. Covers account setup, Shopping campaigns, audience targeting, and how to import your Google Ads campaigns in under an hour.
The State of Paid Media in 2026
A comprehensive analysis of where paid media stands in 2026. Covers platform shifts, AI automation, rising costs, privacy changes, and what the smartest advertisers are doing differently this year.
No resources match your filters
Try adjusting your search or filter criteria
What Our Clients Say
Real feedback from the businesses we work with every day.
Snow was fantastic to work with. She provides clear, well-thought-out explanations, takes the time to understand your concerns, and follows through with excellent execution. She is extremely reliable and always answers emails promptly, which made the entire process stress-free. We initially struggled with low customer activity and store sales, but since working with Snow, everything has gone up. She also quickly took care of a major bot issue we were dealing with. Our customer base, customer activity, and sales have all increased since we started working with her. She has definitely made a huge impact on our business, and we will continue to retain her services. I highly recommend her services.
We have been working with Snow for over a year now. She is wonderful! Snow has taken the time to deeply understand our brand, goals, and the message behind our overall strategy. Month over month, she has remained highly attentive to performance, consistently providing thoughtful recommendations that enhance not only our paid search efforts but the broader customer experience as well. I highly recommend working with her.
We were lucky to have Snow when looking to elevate GymTonic's digital presence. With a limited budget and a small target area, we needed precise targeting to generate high-quality leads. Thanks to Snow, we've maintained steady lead generation while significantly improving our conversion rate. She fine-tuned our targeting so the leads walking through our doors are almost always ready to buy. Snow is an incredible partner—always delivering, even with last-minute requests. We deeply value her contributions!
Snow turned our struggling PPC campaigns around by implementing a strategic, data-driven approach. She took the time to understand our industry, refine targeting, and optimize our campaigns, leading to higher-quality leads and improved conversion rates. Her proactive communication, quick execution, and dedication made a significant impact, ensuring our marketing efforts delivered real results. Snow has been an invaluable partner, always reliable and committed to our success.
After a terrible experience with a previous Google agency, we turned to Snow for expert guidance in scaling our paid search profitably. She immediately took control, making smart, calculated changes that delivered quick results. She optimized our audience targeting, leveraged all Google channels, and introduced a feed management service that significantly improved our Shopping performance. Snow exceeded expectations after such a horrible experience with the previous agencies we've worked with, putting them to shame!
We had several changes leading up to the holidays, but Snow stood out as the most attentive ad expert we've worked with! She went above and beyond, reaching out multiple times a week, making impactful campaign changes, and providing frequent updates. Her proactive approach and dedication made a real difference—I couldn't be happier with the experience!
With a new website, applicant tracking system, and campaign, we needed to define and measure success. Snow helped identify tracking needs, supported us through verification, and ensured our Google campaigns and GA functions were set up properly. Her patience and expertise made the process smooth and successful!
Paid marketing was a previously untapped channel for us. Snow has been great at giving us many different ideas on how to improve our offerings to better suit our ad strategy. She has been a great asset to our team, filling in a knowledge gap in paid marketing for us. She is quick to implement changes and seems dedicated to helping us achieve our goals. Personally she is easy to work with and she really does feel like part of our team which I appreciate.
I am very pleased with the work Snow has done as our account manager. She is extremely knowledgeable and has consistently demonstrated her expertise in paid search advertising. Her in-depth understanding of our account and its needs has been invaluable, and I feel confident that our paid search efforts are in excellent hands, with her leading the day-to-day management. Snow is a key asset to our team!
Working with Snow on Black Halo's paid advertising campaign is a great experience. As the brand navigates a transformation, we need to continue selling our existing inventory while maintaining profitability. Snow plays a crucial role in helping us achieve a 4X ROAS or higher, ensuring that we move through excess units efficiently. Her communication, implementation, and dedication are exceptional—she is always accessible, reliable, and proactive in optimizing our campaigns.
I cannot tell you how much Sarah and I appreciate what you're doing, and you're probably adding years onto my life. So I really appreciate that for me and my kids.
Working with Snow has been such a win for VOLO. She has worked to fully understand our brand, our customer, and our goals, and translated that into a paid media strategy that really worked. She helped us cut through the noise in a competitive space, making smart, data-backed decisions that elevated our performance without sacrificing profitability. We're so grateful for her partnership and would absolutely recommend her to any brand looking to grow with intention.
Working with Snow has been a great experience. We were dealing with unclear reporting and declining performance before, and Snow helped bring structure, transparency, and confidence back into our paid media efforts. From fixing tracking issues to building a more intentional, segmented campaign strategy, the impact was clear both in performance and decision-making. Overall, a strong partner who understands both the technical and strategic side of growth.
Need Help Implementing?
These resources are a starting point. If you want a team that applies this thinking to your business directly, let's talk.