The Growth Marketing Library

Benchmark reports, calculators, templates, and frameworks to grow your business.

Featured Resources

Industry Starter Kits

Resources bundled by vertical. Find everything for your industry in one place.

E-commerce Kit

22 resources

  • E-commerce Ad Benchmarks
  • Ad Budget Calculator
  • AI Automation ROI Calculator
  • +19 more
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Home Services Kit

22 resources

  • Home Services Ad Benchmarks
  • Ad Budget Calculator
  • AI Automation ROI Calculator
  • +19 more
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SaaS / B2B Kit

21 resources

  • SaaS PPC Benchmarks
  • Ad Budget Calculator
  • AI Automation ROI Calculator
  • +18 more
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Business Consulting Kit

7 resources

  • Consulting Ad Benchmarks
  • AI Automation ROI Calculator
  • AI Readiness Assessment
  • +4 more
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Manufacturing Kit

6 resources

  • Manufacturing Ad Benchmarks
  • AI Automation ROI Calculator
  • AI Readiness Assessment
  • +3 more
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Our Framework

The Precision Growth Method

Every resource we build follows the same framework we use with clients. Data first, then strategy, then execution, then optimization. No guesswork, no vanity metrics.

Learn Our Approach
1

Benchmark

Know where you stand vs. your industry

2

Strategize

Choose the right channels and budget

3

Execute

Launch campaigns with proven structures

4

Optimize

Continuous testing and improvement

All Resources

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Showing of 43 resources

Benchmark Report

E-commerce Ad Benchmarks

CPC, CPL, ROAS, and conversion rate benchmarks for e-commerce brands across Google Ads and Meta Ads. Broken down by product category, average order value, and monthly spend tier.

E-commerce Google Ads Meta Ads
Benchmark Report

Home Services Ad Benchmarks

Cost per lead, CPC, and conversion rates broken down by trade: HVAC, plumbing, roofing, electrical, cleaning, and landscaping. Includes LSA vs. Google Ads and Meta Ads benchmarks.

Home Services Google Ads Local SEO
Benchmark Report

SaaS PPC Benchmarks

Cost per trial, cost per demo, and cost per SQL benchmarks for B2B SaaS companies across Google, LinkedIn, and Microsoft Ads. Segmented by ARR tier and sales motion (PLG vs. sales-led).

SaaS / B2B Google Ads LinkedIn Ads
Benchmark Report

Consulting Ad Benchmarks

CPC, CTR, conversion rate, and cost per lead benchmarks for consulting firms across Google Ads, LinkedIn Ads, Meta Ads, and Microsoft Ads. Built from verified 2025 industry data with channel comparison and action plan.

Business Consulting Google Ads LinkedIn Ads
Benchmark Report

Manufacturing Ad Benchmarks

CPC, CTR, conversion rate, and ROAS benchmarks for manufacturers across Google Ads, LinkedIn Ads, Meta Ads, and Microsoft Ads. Includes platform-specific strategies for reaching procurement officers and technical buyers during business hours.

Manufacturing Google Ads LinkedIn Ads
Interactive Tool

Ad Budget Calculator

Input your industry, market size, and revenue goals. Get a recommended monthly ad budget by channel with expected CPL, lead volume, and estimated ROI.

E-commerce Home Services SaaS / B2B Google Ads Meta Ads
Interactive Tool

AI Automation ROI Calculator

Estimate the annual value of AI automation for your business. Input your lead volume, response times, and manual processes to see projected time savings and revenue impact.

E-commerce Home Services SaaS / B2B Business Consulting Manufacturing AI Automations AI Agents
Interactive Scorecard

Is My Agency Actually Performing?

A 10-question diagnostic that scores your current agency relationship. Get a personalized report with what metrics to demand and red flags to watch for.

E-commerce Home Services SaaS / B2B Google Ads Meta Ads
Interactive Quiz

AI Readiness Assessment

Answer 10 questions about your current workflows and tech stack. Get a prioritized roadmap of which AI tools to adopt first, second, and third based on your biggest bottlenecks.

E-commerce Home Services SaaS / B2B Business Consulting Manufacturing AI Automations AI Agents

New resources, delivered monthly

Benchmarks, templates, and tools. No fluff.

Comparison Guide

Google Ads vs. Meta Ads for E-commerce

A data-backed breakdown of when to use Google Ads, Meta Ads, or both for your e-commerce brand. Includes benchmarks by product type, AOV, and margin.

E-commerce Google Ads Meta Ads
Comparison Guide

LSAs vs. Google Ads for Home Services

Local Services Ads or traditional Google Ads? Compare cost per lead, lead quality, and conversion rates for plumbers, HVAC, roofers, and electricians by market size.

Home Services Google Ads Local SEO
Comparison Guide

Google vs. LinkedIn vs. Microsoft Ads for SaaS

Which ad platform fits your SaaS sales motion? Compare CPL, lead quality, and pipeline impact by deal size, ICP, and funnel stage across all three platforms.

SaaS / B2B Google Ads LinkedIn Ads
Comparison Guide

AI Chatbot vs. Live Receptionist

Response time, cost, conversion rates, and customer satisfaction compared. When does an AI agent outperform a human receptionist, and when does it not?

Home Services Business Consulting AI Agents
Comparison Guide

Hiring a Marketing Manager vs. AI Automation

Full cost breakdown comparing a full-time marketing hire against AI automation for lead follow-up, reporting, review management, and campaign optimization.

E-commerce Home Services SaaS / B2B Business Consulting Manufacturing AI Automations
Framework

Google Ads Campaign Structure for E-commerce

Full campaign architecture: Search, Shopping, Performance Max, and remarketing. Includes ad group structure, match type strategy, bidding framework, and budget allocation by funnel stage.

E-commerce Google Ads
Framework

Google Ads Campaign Structure for Home Services

Campaign architecture built for service-area businesses. Covers Search, LSAs, and remarketing with geo-targeting, call tracking, and seasonal bid adjustments by trade.

Home Services Google Ads
Framework

PPC Campaign Structure for SaaS

Campaign architecture for B2B SaaS with long sales cycles. Covers proxy conversion strategy, micro-conversion setup, audience layering, and Smart Bidding with limited data.

SaaS / B2B Google Ads LinkedIn Ads
Template

Negative Keyword Master List: E-commerce

Pre-built negative keyword list to eliminate wasted spend on your e-commerce campaigns. Covers common non-commercial, competitor, and irrelevant queries by product category.

E-commerce Google Ads Microsoft Ads
Template

Negative Keyword Master List: Home Services

Pre-built negative keyword list for HVAC, plumbing, roofing, and electrical. Filters out DIY searches, job seekers, parts-only queries, and low-intent traffic.

Home Services Google Ads Microsoft Ads
Template

Negative Keyword Master List: SaaS

Pre-built negative keyword list for B2B SaaS campaigns. Eliminates free-tier seekers, student searches, competitor support queries, and career-related traffic.

SaaS / B2B Google Ads Microsoft Ads
Planning Template

Seasonal Ad Budget Planner: Home Services

Month-by-month ad spend recommendations by trade. HVAC peaks in summer and winter, roofing peaks post-storm season, plumbing spikes around holidays. Stop wasting money in off-peak months.

Home Services Google Ads Meta Ads
Curated Directory

Best AI Tools for E-commerce

A curated stack of AI tools for e-commerce brands: abandoned cart recovery, product description generation, review automation, dynamic pricing, and customer service agents.

E-commerce AI Automations AI Agents
Curated Directory

Best AI Tools for Home Services

AI tools built for contractors: lead response agents, scheduling automation, review request systems, dispatch optimization, and estimating assistants.

Home Services AI Automations AI Agents
Curated Directory

Best AI Tools for SaaS Marketing

AI tools for SaaS growth teams: lead scoring, demo scheduling, content generation, competitor monitoring, churn prediction, and outbound personalization at scale.

SaaS / B2B AI Automations AI Agents
Curated Directory

Best AI Tools for Manufacturing

A curated stack of AI tools for manufacturing companies: predictive maintenance, quality inspection, supply chain optimization, demand forecasting, and shop floor automation.

Manufacturing AI Automations AI Agents
Curated Directory

Best AI Tools for Business Consulting

A curated stack of AI tools for consulting firms: proposal automation, research synthesis, client deliverables, competitive analysis, and practice management.

Business Consulting AI Automations AI Agents
Industry Playbook

AI Automation Playbook for E-commerce

Seven AI workflows that drive revenue for e-commerce brands: abandoned cart recovery, post-purchase upsells, review generation, inventory-based ad pausing, dynamic retargeting, and more.

E-commerce AI Automations AI Agents
Industry Playbook

AI Automation Playbook for Home Services

Seven AI workflows that book more jobs: 90-second lead response, review request automation, seasonal campaign triggers, after-hours AI agent, dispatch optimization, and more.

Home Services AI Automations AI Agents
Industry Playbook

AI Automation Playbook for SaaS

Seven AI workflows that accelerate SaaS growth: lead qualification, demo no-show recovery, trial-to-paid nudges, churn risk alerts, content repurposing, competitor tracking, and more.

SaaS / B2B AI Automations AI Agents
Checklist

Google Ads Account Audit Checklist

47-point audit checklist covering campaign structure, keyword health, bid strategy, conversion tracking, landing page alignment, and wasted spend identification.

E-commerce Home Services SaaS / B2B Google Ads
Checklist

Meta Ads Account Audit Checklist

38-point audit checklist covering pixel and CAPI setup, audience structure, creative fatigue signals, Advantage+ configuration, attribution settings, and budget allocation.

E-commerce SaaS / B2B Meta Ads
Checklist

Conversion Rate Optimization Checklist

Page-by-page CRO audit covering load speed, above-the-fold messaging, form friction, trust signals, mobile experience, checkout flow, and pricing page optimization.

E-commerce SaaS / B2B CRO
Checklist

Local SEO Checklist for Home Services

Google Business Profile optimization, local citation audit, review velocity targets, service area page structure, and local pack ranking factors specific to contractors.

Home Services Local SEO
Guide

LinkedIn Ads Guide for Consultants

How to use LinkedIn Ads to generate high-ticket consulting leads. Covers audience targeting by seniority and company size, lead gen forms vs. website conversions, and content strategy.

Business Consulting LinkedIn Ads
Guide

Google Ads for Manufacturing Companies

How manufacturers can use Google Ads to generate RFQs and distributor inquiries. Covers long-tail industrial keyword strategy, niche audience targeting, and conversion tracking for B2B.

Manufacturing Google Ads
Diagnostic Guide

My Ads Stopped Working. Now What?

A step-by-step diagnostic framework for when your ad performance drops suddenly. Covers the 12 most common causes of ad performance decline across Google Ads and Meta Ads, with exact fixes for each.

E-commerce Home Services SaaS / B2B Google Ads Meta Ads
Onboarding Framework

What to Expect in Your First 90 Days with a PPC Agency

A week-by-week breakdown of what actually happens when you hire a PPC agency. Covers onboarding, audit, build, launch, optimization, and the first performance review with realistic timelines and milestones.

E-commerce Home Services SaaS / B2B Google Ads Meta Ads
Framework

Meta Ads Campaign Structure Template

Full campaign architecture for Meta Ads: prospecting, retargeting, and retention campaigns with audience setup, budget allocation, creative strategy, and Advantage+ configuration. Built for e-commerce, lead gen, and SaaS.

E-commerce Home Services SaaS / B2B Meta Ads
Benchmark Report

CRO Benchmarks by Industry

Conversion rate benchmarks across 12 industries with breakdowns by traffic source, device, page type, and funnel stage. See where you stand and where the biggest gains are hiding.

E-commerce Home Services SaaS / B2B Google Ads Meta Ads
Diagnostic Guide

Why Am I Getting Clicks But No Sales?

A systematic framework for diagnosing why your ads get clicks but fail to convert. Covers the 9 most common causes across targeting, landing page, offer, and tracking issues with exact fixes for each.

E-commerce Home Services SaaS / B2B Google Ads Meta Ads
Optimization Guide

Landing Page Optimization Guide

A complete guide to building landing pages that convert paid traffic into customers. Covers anatomy, copywriting, design principles, A/B testing, and platform-specific best practices for Google Ads and Meta Ads.

E-commerce Home Services SaaS / B2B Google Ads Meta Ads
Quick Start Guide

Microsoft Ads Quick Start for E-commerce

Everything you need to launch your first Microsoft Ads campaign for e-commerce. Covers account setup, Shopping campaigns, audience targeting, and how to import your Google Ads campaigns in under an hour.

E-commerce Google Ads
Annual Report

The State of Paid Media in 2026

A comprehensive analysis of where paid media stands in 2026. Covers platform shifts, AI automation, rising costs, privacy changes, and what the smartest advertisers are doing differently this year.

E-commerce Home Services SaaS / B2B Google Ads Meta Ads

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What Our Clients Say

Real feedback from the businesses we work with every day.

Vault Light

Snow was fantastic to work with. She provides clear, well-thought-out explanations, takes the time to understand your concerns, and follows through with excellent execution. She is extremely reliable and always answers emails promptly, which made the entire process stress-free. We initially struggled with low customer activity and store sales, but since working with Snow, everything has gone up. She also quickly took care of a major bot issue we were dealing with. Our customer base, customer activity, and sales have all increased since we started working with her. She has definitely made a huge impact on our business, and we will continue to retain her services. I highly recommend her services.

Dan Teramoto

Sales Manager, Vault Light

ACACIA

We have been working with Snow for over a year now. She is wonderful! Snow has taken the time to deeply understand our brand, goals, and the message behind our overall strategy. Month over month, she has remained highly attentive to performance, consistently providing thoughtful recommendations that enhance not only our paid search efforts but the broader customer experience as well. I highly recommend working with her.

Kiana Kanoa

Brand Director, ACACIA

GymTonic

We were lucky to have Snow when looking to elevate GymTonic's digital presence. With a limited budget and a small target area, we needed precise targeting to generate high-quality leads. Thanks to Snow, we've maintained steady lead generation while significantly improving our conversion rate. She fine-tuned our targeting so the leads walking through our doors are almost always ready to buy. Snow is an incredible partner—always delivering, even with last-minute requests. We deeply value her contributions!

Joseph Calinda

Marketing Director, GymTonic

Elevated Diversity

Snow turned our struggling PPC campaigns around by implementing a strategic, data-driven approach. She took the time to understand our industry, refine targeting, and optimize our campaigns, leading to higher-quality leads and improved conversion rates. Her proactive communication, quick execution, and dedication made a significant impact, ensuring our marketing efforts delivered real results. Snow has been an invaluable partner, always reliable and committed to our success.

Rhonda Moret

CEO, Elevated Diversity

Goodwear

After a terrible experience with a previous Google agency, we turned to Snow for expert guidance in scaling our paid search profitably. She immediately took control, making smart, calculated changes that delivered quick results. She optimized our audience targeting, leveraged all Google channels, and introduced a feed management service that significantly improved our Shopping performance. Snow exceeded expectations after such a horrible experience with the previous agencies we've worked with, putting them to shame!

Peter Liquori

CEO, Goodwear

Grant Stone

We had several changes leading up to the holidays, but Snow stood out as the most attentive ad expert we've worked with! She went above and beyond, reaching out multiple times a week, making impactful campaign changes, and providing frequent updates. Her proactive approach and dedication made a real difference—I couldn't be happier with the experience!

Wyatt Gilmore

CEO, Grant Stone

Spear Physical Therapy

With a new website, applicant tracking system, and campaign, we needed to define and measure success. Snow helped identify tracking needs, supported us through verification, and ensured our Google campaigns and GA functions were set up properly. Her patience and expertise made the process smooth and successful!

Sarah Maurer

Marketing Director, Spear Physical Therapy

HookSounds

Paid marketing was a previously untapped channel for us. Snow has been great at giving us many different ideas on how to improve our offerings to better suit our ad strategy. She has been a great asset to our team, filling in a knowledge gap in paid marketing for us. She is quick to implement changes and seems dedicated to helping us achieve our goals. Personally she is easy to work with and she really does feel like part of our team which I appreciate.

Braydon Nelson

CEO, HookSounds

The Cover Guy

I am very pleased with the work Snow has done as our account manager. She is extremely knowledgeable and has consistently demonstrated her expertise in paid search advertising. Her in-depth understanding of our account and its needs has been invaluable, and I feel confident that our paid search efforts are in excellent hands, with her leading the day-to-day management. Snow is a key asset to our team!

Ryan Ellison

Marketing Director, The Cover Guy

Black Halo

Working with Snow on Black Halo's paid advertising campaign is a great experience. As the brand navigates a transformation, we need to continue selling our existing inventory while maintaining profitability. Snow plays a crucial role in helping us achieve a 4X ROAS or higher, ensuring that we move through excess units efficiently. Her communication, implementation, and dedication are exceptional—she is always accessible, reliable, and proactive in optimizing our campaigns.

Kim LaFleur

Marketing Director, Black Halo

I cannot tell you how much Sarah and I appreciate what you're doing, and you're probably adding years onto my life. So I really appreciate that for me and my kids.

Alex Woods

VP of Sales

VOLO Beauty

Working with Snow has been such a win for VOLO. She has worked to fully understand our brand, our customer, and our goals, and translated that into a paid media strategy that really worked. She helped us cut through the noise in a competitive space, making smart, data-backed decisions that elevated our performance without sacrificing profitability. We're so grateful for her partnership and would absolutely recommend her to any brand looking to grow with intention.

Carrie Goldman

Founder, VOLO Beauty

FragranceBuy

Working with Snow has been a great experience. We were dealing with unclear reporting and declining performance before, and Snow helped bring structure, transparency, and confidence back into our paid media efforts. From fixing tracking issues to building a more intentional, segmented campaign strategy, the impact was clear both in performance and decision-making. Overall, a strong partner who understands both the technical and strategic side of growth.

T. Touayba

Marketing Director, FragranceBuy

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