Florida plumbing and HVAC companies can choose from a dozen in-state agencies that run Google Ads, Local Services Ads and Meta ads for the trades. Four publish their management fees (Plumbing Partners, Plumbing & HVAC SEO, Budget Direct Ads and, for SEO packages, ITllect), two work only with specific trades (Plumbing Partners with plumbers, Plumbing & HVAC SEO with plumbing, HVAC and electrical), and one (Optic Vault) works only in South Florida. This guide compares all twelve on what they publish, then covers the national trades specialists that also serve Florida.
The Florida Shortlist at a Glance
One row per agency, alphabetical. Minimums and pricing are exactly what each agency publishes. Reviews are the figures displayed on the agency's own site, retrieved September 12, 2026.
| Agency | Best for | Location | Minimum | Pricing model | Reviews |
|---|---|---|---|---|---|
| Blue Farm Digital | Google Ads plus local SEO, month-to-month | Tampa, FL | not published | Custom proposal, month-to-month | not published |
| Budget Direct Ads | Fixed low fee by ad-spend tier | Naples, FL | $448/mo management (up to $1,500 ad spend) | Fixed tiers by ad-spend cap, sold online | not published |
| Clear Brands | Google-only with territory exclusivity | Clearwater, FL | not published | not published; flexible commitment | 5-star badge, no count or platform |
| Cyticx | Certified Google Ads specialist, no contracts | Coconut Creek, FL | not published | Flat monthly fee by campaigns and spend, no setup fee, 30-day notice | not published as a Google figure |
| Encore Marketing | Google and Meta together, $2,000+ ad budget | Gainesville and St. Petersburg, FL | $2,000/mo ad spend recommended | Flat monthly fee, custom-scoped | Google 5.0, 24 reviews (site) |
| First Rank Digital | Bilingual SEO and PPC in Tampa | Tampa, FL (no street address published) | not published | not published | not published |
| ITllect | Website and SEO packages with ads added | Plantation, FL | SEO packages from $1,999/mo; ads not published | Published SEO packages; ads quoted | 14 reviews (Trustindex), no rating shown |
| Optic Vault Marketing | South Florida only, Meta creative filmed on site | Miami, FL (South Florida only) | not published | Flat monthly fee, quoted in writing | Google 5.0, no count shown |
| Plumbing & HVAC SEO | Trades-only growth program on a 12-month term | Doral, FL | $2,495/mo + $5,000 setup | Published flat retainer with add-ons, 12-month initial term | not displayed |
| Plumbing Partners | Plumbing-only agency with published pricing | Oakland Park, FL | $2,500/mo + $1,499 setup | Published tiers, month-to-month after initial term | Google 4.9 to 5.0, no count shown |
| The Snow Media (this is us) | Paid ads plus AI call answering and estimate follow-up | Naples, FL (headquarters) | Google Ads clients typically spend $5,000+/mo | Custom retainer, quoted per engagement | Clutch 5.0, 4 reviews (Sep 2026) |
| VSF Marketing | Veteran-owned Tampa Bay generalist | Odessa (Tampa Bay), FL | not published | Tailored package after free audit | Google 5.0, no count shown |
Facts checked against each agency's own website and public profiles on 2026-09-12. "Not published" means the agency does not state it publicly.
How This List Was Built
Selection criteria
- The agency is headquartered in Florida according to its own site and states that it manages Google Ads, Local Services Ads or Meta ads for plumbing, HVAC or other home service trades.
- It was named by an AI assistant (ChatGPT, Gemini, Claude or Perplexity) or a plumbing marketing list when asked for a Google Ads agency for a plumbing company in Florida in September 2026, or it appears on the trades-specialist lists those assistants cite.
- We opened its homepage, about page and a plumbing, HVAC or pricing page and recorded only what those pages state. "Not published" means the fact is not stated publicly.
- One agency that AI answers place in Florida, NLA Media, is headquartered in Colorado Springs with Florida city landing pages only, and is listed in the note below rather than the table.
- Ordering is alphabetical. Nothing here is a ranking.
Disclosure
The Snow Media wrote this guide and appears in it with the same fields as every other agency. We did not rank ourselves first, and we linked each competitor so you can check their pages yourself.
The Florida Agencies, One by One
Best for: Tampa Bay HVAC, plumbing and roofing companies that want Google Ads and local SEO from a boutique team without a contract.
Why they stand out: Tampa office (412 E Madison St, 12th Floor, Ste 1206), founded 2017. Google Ads management for bottom-of-funnel search, local SEO and Google Business Profile work, with Bing mentioned alongside Google. Month-to-month contracts with no cancellation fee, and a custom proposal after a free audit rather than packages.
Keep in mind: No pricing, minimums or review counts are published, and the certification claim is text only with no partner tier named. Also serves law firms, dentists and real estate, so it is not a trades-only shop.
- Location: Tampa, FL
- Minimum: not published
- Pricing: Custom proposal, month-to-month
- Reviews: not published
- Founded: 2017
Best for: Very small contractors who want a fixed management fee they can buy online and a Bing add-on, and do not need trade specialization.
Why they stand out: Naples office (4511 32nd Ave SW), operating since 2022. PPC management is sold in tiers priced by ad-spend cap, starting with Bronze at $448 a month for up to $1,500 in ad spend, with Silver at $820 a month, plus Microsoft Ads ($150), YouTube ($99) and Amazon ($199) add-ons. Trades listed include HVAC, plumbing, roofing, moving and cleaning.
Keep in mind: Pricing is by spend tier, not by trade, and the site shows no review count, rating or partner badges. The tiers cap keywords and hours, so check what happens when your spend grows.
- Location: Naples, FL
- Minimum: $448/mo management (up to $1,500 ad spend)
- Pricing: Fixed tiers by ad-spend cap, sold online
- Reviews: not published
- Founded: 2022
Best for: HVAC, plumbing and garage door contractors who want a Google-focused agency (search ads, Local Services Ads, SEO, Business Profile) that will not take a competitor in the same area.
Why they stand out: Clearwater office (28163 US Hwy 19 N, Suite 302), serving contractors nationwide. Runs Google Ads and Google Guaranteed Local Services Ads alongside SEO and Google Business Profile work, and takes one company per trade per area. Publishes a case study of $18.8K in ad spend producing $434K in revenue for an HVAC client. No long-term lock-in, and clients own their website after final payment.
Keep in mind: No pricing, minimum budget, review count or partner badges are published. The "5-star rated" badge names no platform.
- Location: Clearwater, FL
- Minimum: not published
- Pricing: not published; flexible commitment
- Reviews: 5-star badge, no count or platform
Best for: Home service companies in eight trades that want Search, Performance Max and Local Services Ads run by a Google-certified specialist on a flat fee with 30 days notice.
Why they stand out: Coconut Creek office (5379 Lyons Rd #842), operating since 2005 as Cytnet and rebranded to Cyticx in 2014. Google Ads Search and Performance Max under its own manager account, Local Services Ads where they fit, local SEO, landing pages and AI systems. Displays Google Partner, Google Search Certified and Google Measurement Certified badges. Flat monthly fee based on active campaigns and spend, no setup fees, no long-term contracts.
Keep in mind: Pricing is customized after a free audit and the plumbers page uses placeholder-style client names, so ask for two real references. The "5.0" badge on the plumbers page is not labeled as a Google rating and shows no count.
- Location: Coconut Creek, FL
- Minimum: not published
- Pricing: Flat monthly fee by campaigns and spend, no setup fee, 30-day notice
- Reviews: not published as a Google figure
- Founded: 2005 (as Cytnet)
Best for: Contractors with at least $2,000 a month in ad spend who want Google Ads and Facebook and Instagram ads managed together, plus local SEO and a WordPress site.
Why they stand out: Gainesville office (2837 NW 41st Street, Suite 310) with part of the team in the St. Petersburg area; eleven people named on the site. Google Ads managed to cost per lead, Meta Ads, local SEO, web design and CRM automation for HVAC, roofing, plumbing, electrical and construction. Shows 5.0 from 24 Google reviews on its own Business Profile. Ad spend is billed by the platform and never passes through the agency.
Keep in mind: Recommends a minimum of $2,000 a month in ad spend and quotes one flat fee per engagement rather than publishing a rate card. Also serves healthcare, education and real estate.
- Location: Gainesville and St. Petersburg, FL
- Minimum: $2,000/mo ad spend recommended
- Pricing: Flat monthly fee, custom-scoped
- Reviews: Google 5.0, 24 reviews (site)
- Team: 11 people named
Best for: Tampa-area plumbing and HVAC businesses that want a bilingual team handling SEO, Google Ads and reputation management.
Why they stand out: Tampa-based with a bilingual team. Offers local, regional and e-commerce PPC, SEO, web design and review management, with dedicated pages for plumbing, HVAC, roofing, electricians and more, and a money-back guarantee program.
Keep in mind: No street address, pricing, aggregate rating or named certifications are published on the pages checked, and the plumbing page carries copy from another industry page. Industry pages also cover dentists, restaurants and auto repair.
- Location: Tampa, FL (no street address published)
- Minimum: not published
- Pricing: not published
- Reviews: not published
Best for: Home service businesses that need a new website and an SEO package first, with Google Search Ads, Local Services Ads and Meta layered on.
Why they stand out: Plantation office (730 SW 78th Ave), founded in 2021. Web design and development, SEO, local SEO and generative engine optimization, plus Google Search Ads, Local Services Ads and Meta advertising. Publishes SEO package prices starting at $1,999, $2,499 and $3,599 a month.
Keep in mind: Google Ads management pricing is not published, and the review widget shows 14 Trustindex reviews without a rating figure. A small generalist team that also serves dental, legal, insurance and SaaS clients.
- Location: Plantation, FL
- Minimum: SEO packages from $1,999/mo; ads not published
- Pricing: Published SEO packages; ads quoted
- Reviews: 14 reviews (Trustindex), no rating shown
- Founded: 2021
Best for: Miami-Dade, Broward and Palm Beach contractors who want Google Ads, Local Services Ads and Meta ads with video content filmed at their own job sites.
Why they stand out: Miami-based three-person team, bilingual, working only with South Florida home service contractors because content is filmed in person. Google Search and Local Services Ads (application done for you), Meta ads with real job-site content, and websites built to book jobs. Flat monthly fee quoted in writing within 24 hours, no ad-spend markup, and pay-per-lead for select trades. Shows 5.0 on Google.
Keep in mind: No minimum or fee is published, no Google review count is shown, and the footprint is South Florida only by design.
- Location: Miami, FL (South Florida only)
- Minimum: not published
- Pricing: Flat monthly fee, quoted in writing
- Reviews: Google 5.0, no count shown
- Team: 3 people
Best for: Established plumbing, HVAC and electrical contractors that want one partner for SEO, Google Ads, Local Services Ads and Meta on a published program, and can commit for a year.
Why they stand out: Doral office (3401 NW 82 Ave, Suite 350), founded in 2011 by Josh Nelson and Dean Iodice, 35 or more employees, plumbing, HVAC and electrical only. Core program $2,495 a month plus a $5,000 setup for one trade and one primary city, with Google Ads management and retargeting, Local Services Ads and a $750 a month Meta add-on; most clients invest $3,500 to $5,000 or more a month. Google Partner, Inc. 5000 three years running, Nexstar partner. Named clients include Plumbing Nerds and RCL Mechanical.
Keep in mind: Twelve-month initial term before month-to-month, and a $5,000 setup fee. No Google rating is displayed. Operates as a Clic Inc. company.
- Location: Doral, FL
- Minimum: $2,495/mo + $5,000 setup
- Pricing: Published flat retainer with add-ons, 12-month initial term
- Reviews: not displayed
- Founded: 2011
- Team: 35+ employees
Best for: Plumbing companies that want an agency that works with plumbers only and publishes its management fees.
Why they stand out: Oakland Park office (4236 NE 6 Avenue), Florida-first, plumbers only. Google Ads, Local Services Ads, websites and call tracking run as one system, with integrations named for ServiceTitan, Housecall Pro, Jobber and CallRail. Starter from $2,500 a month plus a $1,499 setup (paired with about $1,500 in ad spend), Growth from $4,500 a month, Enterprise custom for $8K to $15K in monthly spend. Month-to-month after an initial term. One founder spent 17 years running plumbing businesses.
Keep in mind: Google rating is shown as 4.9 in the hero and 5.0 in the footer with no review count. Not an option for HVAC or roofing.
- Location: Oakland Park, FL
- Minimum: $2,500/mo + $1,499 setup
- Pricing: Published tiers, month-to-month after initial term
- Reviews: Google 4.9 to 5.0, no count shown
The Snow Media This is us
Best for: Plumbing, HVAC, roofing and solar companies that want Google, Meta and Microsoft ads run by a senior team that also builds the AI voice agent and estimate follow-up automation behind them.
Why they stand out: Naples headquarters, clients across the United States, six-person team. For Ironclad Plumbing in Naples the results published on this site include 100% lead volume growth quarter over quarter from Google Ads, an AI voice agent on the company's existing number that answered 39 calls, booked 56% of them and produced $38,674 in one 30-day window, and an estimate follow-up automation in Housecall Pro that recovered $18,349 across 8 quotes in 30 days. Publishes a home services ad benchmark report by trade. Google Ads clients typically spend $5,000 or more a month.
Keep in mind: Not a plumbing-only shop (e-commerce is the other half of the client base), a small team with a capped roster, and few public reviews so far (four verified on Clutch as of September 2026). Management fees are quoted per engagement.
- Location: Naples, FL (headquarters)
- Minimum: Google Ads clients typically spend $5,000+/mo
- Pricing: Custom retainer, quoted per engagement
- Reviews: Clutch 5.0, 4 reviews (Sep 2026)
- Team: 6 people
Best for: Tampa Bay contractors in a dozen trades that want SEO-led marketing with Google Ads and social ads from an agency in business since 2011.
Why they stand out: Odessa office near Tampa (17633 Gunn Highway, Suite 178), Navy veteran owned and operating since 2011. SEO, Google Ads management, social media advertising, web design and CRM technology, with market pages for painters, roofers, pest control, HVAC, plumbing, restoration, movers and more. Displays Google 5.0 with NiceJob 4.8 and Facebook 4.2.
Keep in mind: No pricing, minimums, review counts or named partner certifications are published; packages are tailored after a free audit. Also serves legal and healthcare.
- Location: Odessa (Tampa Bay), FL
- Minimum: not published
- Pricing: Tailored package after free audit
- Reviews: Google 5.0, no count shown
- Founded: 2011
National Trades Specialists That Also Serve Florida
When a Florida contractor asks an AI assistant for a plumbing PPC agency, these national names come up as often as the in-state ones. Facts from their own sites, September 12, 2026.
- Hook Agency (Minneapolis, MN): roofing, HVAC and plumbing only, a 30-person team, and published starting prices of $2,000 a month for Google Ads and Local Services Ads management and $3,000 a month for Meta Ads, with a yearly commitment. Shows 175+ Google reviews and an Inc. 5000 listing.
- RYNO Strategic Solutions (formerly also Blue Corona; the two merged in 2024 and now operate under the RYNO brand): 300+ employees serving close to 1,000 home service businesses, Google Premier Partner and Microsoft Advertising Partner, with HVAC, plumbing, electrical, garage door and roofing among its verticals. No pricing published.
- Rival Digital: HVAC and plumbing focused, 37 named team members, Google Ads and Local Services Ads. Its PPC contact form marks companies under $1M in revenue as "not a fit currently." No address, pricing or reviews published.
- Clicks Geek (Pennsylvania): Google Premier Partner and Meta Business Partner with dedicated strategies for 298 local service industries, month-to-month agreements and client-owned ad accounts. Not a trades-only agency and no pricing published.
- Scorpion: frequently named by AI assistants for home services marketing, but its site blocked automated checks, so nothing could be verified here.
- NLA Media: appears in Florida answers, but its headquarters is 3803 Palmer Park Blvd, Colorado Springs, CO; Florida appears only as five city landing pages among roughly fifty. It is a full-service TV, radio, streaming and digital agency rather than a plumbing PPC specialist.
- The Trades Agency (thetradesagency.com): cited by ChatGPT, but on September 12, 2026 its homepage still showed template placeholder text, every client was labeled "SAMPLE," its phone number was a 555 number and its two pages quoted different prices and review counts. Treat it as unverified.
How to Choose a Florida PPC Agency for Your Trade
Decide how much specialization you want. Plumbing Partners works with plumbers only and Plumbing & HVAC SEO with plumbing, HVAC and electrical only; both publish prices and both ask for a longer initial commitment. Cyticx, Clear Brands, Optic Vault and Encore serve several trades with month-to-month or flexible terms. The Snow Media and VSF Marketing serve home services alongside other industries.
Add up the real monthly number. Management fees and ad spend are separate. Plumbing Partners' Starter is about $4,000 a month all-in ($2,500 fee plus $1,500 spend), Plumbing & HVAC SEO clients typically invest $3,500 to $5,000 or more a month after a $5,000 setup, Encore recommends at least $2,000 a month in ad spend before its fee, Budget Direct starts at $448 a month for spend up to $1,500, and The Snow Media's Google Ads clients typically spend $5,000 or more a month before the retainer. Ask every agency for the two numbers separately and in writing.
Ask specifically about Local Services Ads. Plumbing Partners, Cyticx, Clear Brands, Optic Vault, ITllect and Plumbing & HVAC SEO all state that they manage Google Guaranteed Local Services Ads, which are pay-per-lead and behave differently from search ads. If your agency does not mention LSAs, you are probably leaving the cheapest plumbing leads on the table.
Check who owns the accounts and where the spend goes. Encore, Optic Vault and Clicks Geek say ad spend is paid directly to the platform with no markup; Cyticx runs campaigns under its own manager account, which is normal, but confirm the client account stays yours. Put account ownership in the contract.
Look for booked-job reporting, not lead counts. Plumbing Partners integrates with ServiceTitan, Housecall Pro and Jobber and runs call tracking; The Snow Media reports on booked jobs and builds the AI follow-up that turns missed calls and stale estimates into revenue; Encore manages Google Ads to cost per lead. Whatever agency you pick, insist on cost per booked job as the monthly metric.
Methodology & Sources
On September 12, 2026 we opened each agency's homepage, about page and a plumbing, HVAC, paid ads or pricing page and recorded only what those pages state, with a URL for each fact. "Not published" means the agency does not state the fact publicly. Review figures are the ones displayed on each agency's own site; counts were not independently verified. National agencies were checked the same way. The Snow Media wrote this guide and is included with the same fields; the list is alphabetical and is not a ranking.
- https://plumbingpartners.co/
- https://plumbingpartners.co/pricing
- https://plumbingpartners.co/about
- https://cyticx.com/
- https://cyticx.com/about/
- https://cyticx.com/google-ads-for-plumbers/
- https://vsfmarketing.com/
- https://vsfmarketing.com/about/
- https://vsfmarketing.com/plumber-marketing/
- https://www.nlamedia.com/
- https://www.nlamedia.com/about/
- https://www.nlamedia.com/areas-we-servefull-service-marketing-agency/
- https://firstrankdigital.com/
- https://firstrankdigital.com/about/
- https://firstrankdigital.com/tampa/plumbing-digital-marketing/
- https://clearbrands.io/
- https://clearbrands.io/about-us/
- https://clearbrands.io/paid-ads/
- https://opticvaultmarketing.com/
- https://opticvaultmarketing.com/about/
- https://opticvaultmarketing.com/pricing/
- https://growwithencore.com/
- https://growwithencore.com/about/
- https://growwithencore.com/pricing/
- https://itllect-agency.com/
- https://itllect-agency.com/about/
- https://itllect-agency.com/services/plumbing-marketing/
- https://budgetdirectads.com/
- https://budgetdirectads.com/about-us/
- https://budgetdirectads.com/pay-per-click/
- https://bluefarmdigital.com/
- https://bluefarmdigital.com/about/
- https://bluefarmdigital.com/tampa-google-ads-agency/
- https://hookagency.com/
- https://hookagency.com/pricing/
- https://hookagency.com/about-us/
- https://www.bluecorona.com/
- https://www.bluecorona.com/about/
- https://www.bluecorona.com/digital-marketing/paid-media/ppc/
- https://www.scorpion.co/
- https://www.scorpion.co/about-us/
- https://thetradesagency.com/
- https://thetradesagency.com/google-ads-management/
- https://thetradesagency.com/pricing/
- https://www.plumberseo.net/
- https://www.plumberseo.net/pricing/
- https://www.plumberseo.net/about/
- https://rivaldigital.com/
- https://rivaldigital.com/about/meet-the-team/
- https://rivaldigital.com/services/pay-per-click/
- https://clicksgeek.com/
- https://clicksgeek.com/about/
- https://clicksgeek.com/services/google-ads-agency/
- https://www.silverbackstrategies.com/
- https://www.silverbackstrategies.com/about/
- https://www.silverbackstrategies.com/industries/top-digital-marketing-agency-for-home-services/
- https://rynoss.com/
- https://rynoss.com/about/
- https://rynoss.com/services/paid-media/
Frequently Asked Questions
Plumbing Partners (Oakland Park) works with plumbers only. Plumbing & HVAC SEO (Doral) works with plumbing, HVAC and electrical contractors only. Optic Vault (Miami) works only with South Florida home service contractors across roofing, HVAC, plumbing, electrical and windows. Cyticx, Clear Brands and Encore focus on home service trades but serve several of them, and Rival Digital and Hook Agency are national trades-only specialists.
Published figures: Plumbing Partners from $2,500 a month plus a $1,499 setup (Growth from $4,500); Plumbing & HVAC SEO $2,495 a month plus a $5,000 setup, with most clients at $3,500 to $5,000 or more; Budget Direct Ads from $448 a month for up to $1,500 in ad spend; ITllect SEO packages from $1,999 a month with ads quoted separately; Hook Agency from $2,000 a month for PPC. Encore recommends at least $2,000 a month in ad spend before its fee, and The Snow Media's Google Ads clients typically spend $5,000 or more a month. Ad spend is always billed on top of these fees.
Plumbing Partners, Cyticx, Clear Brands, Optic Vault, ITllect, Plumbing & HVAC SEO, Hook Agency and Rival Digital all state on their sites that they manage Google Guaranteed Local Services Ads. The Snow Media, Encore, VSF, Blue Farm, First Rank and Budget Direct list Google Ads without naming LSAs on the pages checked, so ask directly.
The Snow Media is a Naples, Florida paid ads and AI automation studio that works with home service companies (plumbing, HVAC, roofing, solar) and e-commerce brands. Its published plumbing work is with Ironclad Plumbing in Naples: Google Ads that doubled lead volume quarter over quarter, an AI voice agent that booked 56% of the calls it answered and produced $38,674 in a 30-day window, and estimate follow-up automation in Housecall Pro that recovered $18,349 in 30 days.
Not always. NLA Media is headquartered in Colorado Springs and has Florida city pages only. Hook Agency is in Minneapolis, Clicks Geek in Pennsylvania and RYNO (which absorbed Blue Corona in 2024) is a national firm. The Trades Agency, which ChatGPT cited, showed template placeholder text and sample clients when checked. The twelve agencies in the table above all publish a Florida address or state a Florida base.
