Checklist

Meta Ads Account Audit Checklist

38-point audit checklist covering pixel and CAPI setup, audience structure, creative fatigue signals, Advantage+ configuration, attribution settings, and budget allocation.

14 min read Updated Mar 11, 2026 E-commerce, SaaS / B2B

Meta Ads

By The Snow Media Team

Most Meta Ads accounts leak 15 to 30 percent of their budget on preventable issues. Incomplete pixel setups, audience overlap, fatigued creative, misconfigured Advantage+ campaigns, and wrong attribution windows silently erode performance. This checklist covers every critical audit point so you can find and fix those leaks before they cost you another dollar.

Audit Points

Across 7 categories

50%+

Accounts missing CAPI

Most common finding

15-30%

Avg. wasted spend

Before audit fixes

60-90 days

Recommended audit cycle

Minimum frequency

How to Use This Checklist

Work through each section in order. Start with pixel and CAPI setup because everything else depends on accurate event data. Check each item, note what needs fixing, then use the scorecard at the bottom to prioritize your fixes by impact. The checklist items are interactive. Check them off as you go.

Before You Start

Open Meta Ads Manager and Events Manager in separate tabs. Set the date range to the last 30 days for creative and budget checks, and the last 90 days for audience and structural checks. Have your website open in a separate incognito window for pixel testing.

1. Pixel & Conversions API Setup

Your pixel and Conversions API are the foundation of Meta Ads. If event data is incomplete or duplicated, the algorithm cannot optimize correctly, your audiences are inaccurate, and every reported metric is wrong. Over 50 percent of accounts have at least one tracking issue in this section.

Pixel & CAPI Checklist (7 items)

Verify pixel is firing on all pages. Open Events Manager > Pixels > Test Events. Browse your website in a separate tab and confirm events appear in real time. Check key pages: homepage, product/service pages, cart, checkout, and thank-you page. Missing pixel fires on any page means lost data for retargeting and optimization. Confirm Conversions API (CAPI) is active and sending events. In Events Manager, check the "Connection Method" column. You should see "Browser and Server" for all key events. If you only see "Browser," CAPI is not set up. CAPI sends conversion data server-side, bypassing ad blockers and iOS restrictions that cause the pixel to miss 10 to 30 percent of events. Check Event Match Quality (EMQ) score. In Events Manager, click on each event and check the EMQ score (1 to 10 scale). Aim for 6.0 or higher on all purchase and lead events. EMQ measures how well Meta can match your event data back to a specific user. Low EMQ means Meta cannot attribute conversions, which degrades campaign optimization. Look for duplicate events. In Events Manager > Overview, compare browser events and server events. If your total event count is roughly double what you expect, you likely have deduplication issues. Both pixel and CAPI should send the same event_id so Meta can deduplicate them. Without deduplication, your CPA looks artificially low. Verify standard events are mapped correctly. Check that you are using Meta's standard events (Purchase, AddToCart, InitiateCheckout, Lead, CompleteRegistration) rather than custom events where possible. Standard events unlock built-in optimization targets and dynamic ad formats that custom events cannot access. Test the entire conversion funnel. Complete a test purchase or lead form submission. Then verify in Events Manager that every step fired: PageView, ViewContent, AddToCart (if applicable), InitiateCheckout, Purchase/Lead. Missing steps in the funnel mean Meta cannot optimize for the full journey. Check domain verification status. Go to Business Settings > Brand Safety > Domains. Your primary domain should show as verified. Domain verification is required for Aggregated Event Measurement (AEM) and proper conversion tracking on iOS 14+ devices. Without it, you are limited to 8 conversion events per domain.

Red Flag

If your Event Match Quality score is below 4.0 on purchase or lead events, your campaign optimization is severely degraded. Meta cannot match a large portion of conversions back to the users who completed them, which means the algorithm is learning from incomplete data. Fix EMQ before spending another dollar on ads.

2. Audience Structure

Poor audience structure is the second most expensive mistake in Meta Ads. Overlapping audiences bid against each other, raising your costs. Audiences that are too narrow starve the algorithm of options. Audiences that are too broad waste spend on low-probability users. Getting this right directly impacts your CPM and CPA.

Audience Structure Checklist (6 items)

Check audience overlap between active ad sets. Go to Audiences > select any two active audiences > Actions > Show Audience Overlap. Anything above 30 percent overlap means you are bidding against yourself in the auction. Above 50 percent, consolidate those audiences into a single ad set immediately. Verify custom audience source health. Check each custom audience in your Audiences tab. Website custom audiences should show "Ready" status and a healthy audience size. Email/CRM lists should show a match rate above 50 percent. If match rates are below 30 percent, your list quality is poor or you need to hash the data correctly before upload. Review lookalike audience source quality. Your lookalike audiences are only as good as the seed audience. Check that your seed audiences are: (1) based on actual purchasers or high-value leads, not just website visitors, (2) at least 1,000 people in the seed, and (3) refreshed within the last 90 days. Stale seed audiences produce stale lookalikes. Audit exclusion audiences. Every prospecting campaign should exclude: (1) existing customers (purchase custom audience), (2) people who already converted on this specific offer, and (3) your retargeting audiences. Without exclusions, you are paying prospecting CPMs to reach people who already bought from you. Check if Advantage Detailed Targeting is expanding beyond intent. When Advantage Detailed Targeting (formerly "Detailed Targeting Expansion") is enabled, Meta can go beyond your selected interests. Review the "Audience Reached" breakdown in ad set reporting. If the "Expansion" segment is spending heavily with poor CPA, consider turning it off and testing manually. Validate retargeting window lengths. Check the time windows on your retargeting audiences. A 180-day website visitor audience is too stale for most products. Best practice: 7-day for hot retargeting (cart abandoners, key pages), 14 to 30 days for warm retargeting (general visitors), and 30 to 90 days for re-engagement. Shorter windows are more intent-rich.

Audience Issue	How Common	Avg. Impact on CPM/CPA
Audience overlap above 30%	40% of accounts	+20 to 40% higher CPMs from self-competition
No exclusion of existing customers	55% of accounts	+15 to 25% wasted prospecting spend
Stale lookalike seed audiences (90+ days)	35% of accounts	+10 to 20% CPA increase
Retargeting windows too wide (180+ days)	50% of accounts	+15 to 30% wasted retargeting spend
Advantage targeting over-expanding	30% of accounts	Variable, check CPA by segment

Common issues found in Meta Ads account audits

3. Creative Health & Fatigue

Creative is the biggest lever in Meta Ads. The algorithm can only optimize as well as your creative allows. Fatigued ads, poor format diversity, and weak hooks cost more than any targeting mistake. Meta's own research shows that creative quality drives 56 percent of auction outcomes.

Creative Health Checklist (6 items)

Check frequency and first-time impression ratio. Pull the "Frequency" and "First Time Impression Ratio" columns in Ads Manager. If frequency is above 3.0 in a 7-day window and first-time impressions are below 50 percent, your audience is saturated and your creative is fatigued. Either refresh the creative or expand the audience. Identify fatigued ads by CTR trend. Look at CTR over the last 30 days for each ad. If CTR has declined 20 percent or more from its peak, the ad is fatiguing. Do not wait until CPM spikes and CPA doubles. Set a calendar reminder to check CTR weekly and have fresh creative ready to rotate in. Audit creative format diversity. Check the mix of ad formats across your active campaigns. Best practice is to run at least 3 formats: static images, video (15 seconds or less), and carousel. Accounts running only one format leave money on the table. Each format wins in different placements (Feed, Stories, Reels) and reaches different users. Review ad copy length and hook quality. Pull your top 5 and bottom 5 performing ads. Compare the primary text. Winning ads almost always have: (1) a strong opening hook in the first line that stops the scroll, (2) clear value proposition within the first 3 lines (above the "See more" fold), and (3) a specific call to action. If your bottom ads have weak openings, that is the fix. Verify dynamic creative testing is configured correctly. If using Advantage+ Creative (formerly Dynamic Creative), check that you have provided: multiple text variations, multiple headlines, and both square (1:1) and vertical (9:16) assets. Without format variety, Meta cannot test placements effectively. Also check that "Optimize creative for each person" is enabled. Check ad-level quality rankings. In Ads Manager, add the "Quality Ranking," "Engagement Rate Ranking," and "Conversion Rate Ranking" columns. Any ad showing "Below Average" on two or more metrics is hurting your account. Pause it and analyze why. Common causes: misleading hook (high CTR, low conversion), poor landing page, or irrelevant audience.

The 3-2-1 Creative Rule

For every active ad set, maintain at least 3 ad variations using 2 different formats and 1 wildcard test (new angle, new format, user-generated content). This gives the algorithm enough options to optimize while ensuring you always have a fresh creative pipeline. Plan to replace your lowest performer every 2 weeks.

Related: Before auditing, the Google Ads vs. Meta Ads comparison is worth reviewing to confirm Meta is the right primary channel for your goals. Run this alongside the Google Ads Audit Checklist if you're on both platforms. The E-commerce Ad Benchmarks give you the CTR, CPC, and ROAS baselines to benchmark your findings against.

4. Advantage+ Configuration

Advantage+ campaigns (formerly automated ads) use machine learning to optimize targeting, placements, and creative delivery. When configured correctly, they outperform manual campaigns. When misconfigured, they burn budget with minimal transparency. This section ensures your Advantage+ settings are working for you, not against you.

Advantage+ Configuration Checklist (5 items)

Verify Advantage+ Shopping campaign budget allocation. If running Advantage+ Shopping Campaigns (ASC), check the "Existing Customer Budget Cap" setting. Without a cap, Meta will spend most of your budget retargeting existing customers (easy wins) instead of acquiring new ones. Set the cap to 15 to 25 percent of the ASC budget for true prospecting. Check Advantage+ placement performance. In ad set reporting, add "Placement" as a breakdown. Review CPA by placement (Feed, Stories, Reels, Audience Network, Messenger). If Audience Network or Messenger placements are spending heavily with poor CPA, consider removing them. Advantage+ Placements is often better than manual selection, but outlier placements should be pruned. Review Advantage+ Audience signals. When using Advantage+ Audience (formerly Advantage Targeting), check the "Audience Suggestions" you provided. These signals (custom audiences, interests, lookalikes) guide the algorithm. If you provided no suggestions, Meta starts from a completely cold audience, which is expensive. Add your best-performing audiences as suggestions to give the algorithm a starting point. Validate catalog data quality for Advantage+ Shopping. If running catalog-based ASC campaigns, check your Commerce Manager catalog for: (1) accurate pricing (no $0 items), (2) high-quality product images (minimum 500x500 pixels), (3) complete product descriptions, and (4) correct availability status. Poor catalog data means poor dynamic ads. Compare ASC vs. manual campaign performance. If running both Advantage+ Shopping and manual campaigns, compare CPA, ROAS, and new customer acquisition cost side by side. ASC should be delivering comparable or better CPA. If manual campaigns are significantly outperforming ASC after 2 to 4 weeks and $500+ spend, your ASC setup needs attention or your product catalog needs improvement.

When to Use Advantage+ Shopping

Advantage+ Shopping Campaigns work best when you have: at least 50 purchase events per week (for algorithm learning), a well-maintained product catalog, and proven creative assets. If you have fewer than 50 weekly purchases, stick with manual campaigns until you build more conversion volume. Launching ASC with insufficient data leads to erratic spending.

5. Attribution & Reporting

Attribution settings determine how Meta counts conversions and reports performance. Wrong attribution windows inflate or deflate your numbers, leading to bad budget decisions. This section ensures you are measuring what matters and comparing apples to apples.

Attribution & Reporting Checklist (5 items)

Check your attribution setting at the ad set level. Go to each ad set and verify the attribution setting. The default is "7-day click, 1-day view." For high-consideration products (SaaS, high-ticket e-commerce), test "7-day click" only (removing view-through). View-through attribution can inflate conversion counts, especially for retargeting campaigns where users would have converted anyway. Compare Meta-reported conversions to your actual data. Pull purchase/lead data from your CRM, Shopify, or analytics platform for the last 30 days. Compare it to Meta Ads Manager. If Meta is reporting 30 percent or more conversions than your source of truth, your attribution is over-counting. Common causes: view-through inflation, duplicate events, or counting non-purchase conversions as purchases. Verify conversion event priority in Aggregated Event Measurement. Go to Events Manager > Aggregated Event Measurement. Check that your 8 prioritized events are in the correct order: Purchase at the top, then Lead/CompleteRegistration, then AddToCart, then ViewContent. Lower-priority events get limited optimization data on iOS devices. If Purchase is not your top event, fix immediately. Review reporting columns for vanity metrics. Check what columns you use in your default Ads Manager view. Remove vanity metrics (reach, impressions, post engagement) from your primary view. Your default view should show: Amount Spent, Purchases, Cost Per Purchase (CPA), Purchase ROAS, CTR (link), CPM, and Frequency. Adding vanity metrics creates noise that hides real performance issues. Set up UTM parameters for cross-platform verification. Check that all ads have UTM parameters in their URLs. At minimum: utm_source=facebook, utm_medium=paid, utm_campaign={campaign name}, utm_content={ad name}. This lets you verify Meta Ads performance in Google Analytics independently of Meta's self-reported numbers. Without UTMs, you cannot cross-reference data.

Attribution Issue	How Common	Impact on Reported Performance
View-through inflating conversions	45% of accounts	Over-reports conversions by 15 to 40%
Missing UTM parameters	60% of accounts	Cannot verify Meta data in GA4
Wrong AEM event priority	30% of accounts	iOS conversions attributed to wrong events
Duplicate event counting	25% of accounts	CPA appears 30 to 50% lower than reality
No external data comparison	50% of accounts	Budgets based on unverified platform data

Common issues found in Meta Ads account audits

6. Budget & Bidding

Budget and bidding settings determine how Meta spends your money and who sees your ads. Common issues include budgets too small for the algorithm to learn, bid strategies that conflict with your goals, and spending patterns that waste money during low-conversion periods.

Budget & Bidding Checklist (5 items)

Verify each ad set has enough budget for learning. Meta needs approximately 50 conversion events per week per ad set to exit the "Learning" phase. If your CPA is $30, you need at least $1,500 per week ($214/day) per ad set. Ad sets stuck in "Learning Limited" are underperforming because the algorithm does not have enough data. Either increase budget or consolidate ad sets. Check bid strategy alignment with goals. Review each campaign's bid strategy. "Lowest Cost" (default) works for most accounts but can lead to volatile CPAs. "Cost Cap" is better when you need predictable CPA but may under-deliver. "Bid Cap" gives maximum control but requires constant monitoring. Match your bid strategy to your actual goal: scale (Lowest Cost), efficiency (Cost Cap), or control (Bid Cap). Review campaign budget optimization (CBO) distribution. If using CBO (campaign-level budgets), check how Meta is distributing spend across ad sets. If one ad set is getting 80 percent or more of the budget, the others are starved. This is normal when one ad set is clearly winning, but verify the dominant ad set is actually performing best on your key metric, not just generating the cheapest clicks. Look for learning phase resets. In the Delivery column, check for ad sets showing "Learning" that were previously "Active." Learning resets happen when you make significant edits: changing budget by more than 20 percent, changing targeting, changing creative, or changing bid strategy. Each reset costs 3 to 7 days of suboptimal performance. Make edits in batches, not daily. Audit spend pacing and day-of-week patterns. Pull a day-of-week breakdown for the last 90 days. Check if Meta is spending evenly or front-loading spend early in the week. Also check for performance differences by day. If weekends consistently deliver 40 percent higher CPA, consider using ad scheduling to reduce weekend spend (only available with lifetime budgets).

The 50-Event Rule

Meta's algorithm needs 50 optimization events per ad set per week to learn effectively. If you cannot afford that volume at the purchase level, optimize for a higher-funnel event (Add to Cart or Initiate Checkout) and use a lookalike of purchasers as your audience. This gives the algorithm data to learn while still targeting buyer-like users.

7. Account Hygiene

Account hygiene does not directly impact ad performance, but it affects your ability to manage, report, and scale efficiently. Clean accounts are easier to audit, faster to optimize, and less likely to hide expensive mistakes in a tangle of old campaigns.

Account Hygiene Checklist (4 items)

Archive or delete inactive campaigns. Campaigns that have been paused for 60+ days should be archived. Active campaigns mixed with dozens of paused/completed campaigns make Ads Manager cluttered and slow. Archiving does not delete data. You can still access historical performance in reports. Review Business Manager access and permissions. Go to Business Settings > People and check who has access to your ad account. Remove anyone who no longer works with you. Verify that finance permissions are limited to people who need them. Former employees or agencies with lingering access is a security risk. Check naming conventions for campaigns, ad sets, and ads. Every campaign, ad set, and ad should follow a clear naming structure. Recommended format: "[Objective] | [Audience] | [Offer/Creative] | [Date]." Example: "Conversions | LAL 1% Purchasers | Spring Sale Video | 2026-03." Consistent naming saves hours when analyzing performance or onboarding new team members. Verify payment method and spending limits. In Payment Settings, confirm your payment method is current and has no issues. Check account spending limits. A forgotten spending limit can pause your campaigns without warning during critical sales periods. Set a monthly spending limit that matches your actual budget to prevent runaway spend if an ad set malfunctions.

Audit Scorecard

Score your account by counting how many items passed in each section. Use the table below to assess your account health and prioritize fixes.

Section	Items	Passed	Score
1. Pixel & CAPI Setup	7	__ / 7	Critical priority
2. Audience Structure	6	__ / 6	High priority
3. Creative Health & Fatigue	6	__ / 6	High priority
4. Advantage+ Configuration	5	__ / 5	Medium priority
5. Attribution & Reporting	5	__ / 5	Medium priority
6. Budget & Bidding	5	__ / 5	High priority
7. Account Hygiene	4	__ / 4	Low priority
Total	38	__ / 38

32 to 38: Excellent

Your account is well-maintained. Focus on creative testing and scaling what works.

24 to 31: Needs Work

You have optimization opportunities. Fix Section 1 first, then address the highest-impact items from other sections.

15 to 23: Significant Issues

Your account is likely wasting 20 to 30 percent of budget. Prioritize pixel/CAPI, audience overlap, and budget allocation fixes.

Below 15: Critical

Your account has foundational issues that need immediate attention. Consider pausing campaigns until tracking and structure are fixed.

What to Fix First

Not all audit findings are equal. Fix issues in this order to get the fastest improvement in performance.

Pixel and CAPI setup (Section 1). Nothing else matters if your tracking is broken. Fix any CAPI gaps, resolve duplicate events, and get your EMQ score above 6.0. This alone can improve reported CPA by 10 to 20 percent by giving the algorithm better data.
Audience overlap and exclusions (Section 2). Eliminate self-competition by consolidating overlapping audiences and adding proper exclusions. This reduces CPMs immediately because you stop bidding against yourself in the auction.
Creative fatigue (Section 3). Replace any ads with declining CTR and high frequency. Fresh creative is the fastest way to reduce CPM and improve CTR without changing anything structural.
Attribution and AEM priority (Section 5). Fix your Aggregated Event Measurement priority order and verify attribution settings. This ensures the algorithm optimizes for the right events.
Budget and learning phase (Section 6). Consolidate underspending ad sets to exit "Learning Limited." Each ad set needs enough budget for 50 weekly conversions to perform optimally.
Advantage+ settings (Section 4). Set the existing customer budget cap on ASC campaigns and review placement distribution. These are incremental improvements once the foundations are solid.
Account hygiene (Section 7). Clean up naming, archive old campaigns, and review permissions. Do this last because it is important but not performance-critical.

Need Help?

If your account scored below 24 or you found critical issues in Sections 1 and 2, consider a professional audit. The Snow Media offers free Meta Ads account audits. We will review your account, identify the highest-impact fixes, and provide a prioritized action plan.

Methodology & Sources

This checklist covers the most common Meta Ads issues across e-commerce, SaaS, and lead generation verticals. Issues are ranked by frequency and revenue impact. Benchmarks are sourced from Meta Business Help Center and Revealbot aggregate data.

Meta Business Help Center, "About the Conversions API," ongoing
Meta Business Help Center, "About Advantage+ shopping campaigns," ongoing
Meta, "Measurement best practices for advertisers," 2024
Revealbot, "Facebook Ads Benchmarks," 2024
Meta, "Creative best practices for Meta technologies," 2024
Varos, "Facebook Ads Benchmark Report," Q4 2024
Meta, "About attribution settings," ongoing
Triple Whale / Northbeam, "Meta Ads Attribution Study," 2024

Frequently Asked Questions

Run a full audit every 60 to 90 days. Meta's algorithm changes more frequently than Google's, so quarterly audits catch issues before they compound. Between full audits, check creative fatigue weekly and review audience overlap monthly. High-spend accounts (over $10,000 per month) benefit from monthly full audits.

Poor or missing Conversions API (CAPI) setup. Over 50 percent of accounts either have no CAPI implementation or have mismatched events between the pixel and CAPI. This leads to underreported conversions, which causes the algorithm to under-optimize. Fixing CAPI alone typically improves reported CPA by 10 to 20 percent.

Yes. The pixel alone misses 10 to 30 percent of conversions due to browser restrictions (iOS 14+, ad blockers, cookie expiration). CAPI sends conversion data server-side, bypassing these limitations. Meta strongly recommends running both pixel and CAPI together. The Event Match Quality score in Events Manager should be 6.0 or higher for optimal performance.

Watch three metrics: frequency above 3.0 in a 7-day window, CTR dropping 20 percent or more from its peak, and CPM rising while CTR falls. Also check the "First time impression ratio" in Ads Manager. If less than 50 percent of impressions are going to new people, your audience is saturated. Refresh creative every 2 to 4 weeks for prospecting campaigns.

Advantage+ shopping campaigns work best for e-commerce brands with: (1) strong pixel data and at least 50 purchase events per week, (2) a catalog with accurate product data, and (3) creative that has been tested manually first. If you are spending under $3,000 per month or have fewer than 50 weekly purchases, manual campaigns give you more control to learn what works.

For prospecting campaigns, 1.0 to 2.0 percent CTR is solid. For retargeting, 2.0 to 4.0 percent. E-commerce tends to run 1.0 to 1.5 percent on prospecting and higher on retargeting. SaaS lead gen typically sees 0.8 to 1.5 percent on cold traffic. More important than CTR alone is the relationship between CTR and conversion rate. A high CTR with low conversions means your ad promises something the landing page does not deliver.

Any overlap above 30 percent between active ad sets is a problem. Above 50 percent, you are essentially bidding against yourself. Check overlap in Audiences > select two audiences > Actions > Show Audience Overlap. The fix is to consolidate overlapping audiences into a single ad set, or use audience exclusions to create clean segments.

Absolutely. This 38-point checklist covers everything a professional auditor checks. Start with pixel and CAPI (Section 1) because all other optimizations depend on accurate tracking. If you find more than 12 issues, or if your Event Match Quality is below 5.0, consider getting a professional review. We offer free Meta Ads audits at The Snow Media.

What Our Clients Say

Real feedback from the businesses we work with every day.

Snow was fantastic to work with. She provides clear, well-thought-out explanations, takes the time to understand your concerns, and follows through with excellent execution. She is extremely reliable and always answers emails promptly, which made the entire process stress-free. We initially struggled with low customer activity and store sales, but since working with Snow, everything has gone up. She also quickly took care of a major bot issue we were dealing with. Our customer base, customer activity, and sales have all increased since we started working with her. She has definitely made a huge impact on our business, and we will continue to retain her services. I highly recommend her services.

Dan Teramoto

Sales Manager, Vault Light

We have been working with Snow for over a year now. She is wonderful! Snow has taken the time to deeply understand our brand, goals, and the message behind our overall strategy. Month over month, she has remained highly attentive to performance, consistently providing thoughtful recommendations that enhance not only our paid search efforts but the broader customer experience as well. I highly recommend working with her.

Kiana Kanoa

Brand Director, ACACIA

We were lucky to have Snow when looking to elevate GymTonic's digital presence. With a limited budget and a small target area, we needed precise targeting to generate high-quality leads. Thanks to Snow, we've maintained steady lead generation while significantly improving our conversion rate. She fine-tuned our targeting so the leads walking through our doors are almost always ready to buy. Snow is an incredible partner—always delivering, even with last-minute requests. We deeply value her contributions!

Joseph Calinda

Marketing Director, GymTonic

Snow turned our struggling PPC campaigns around by implementing a strategic, data-driven approach. She took the time to understand our industry, refine targeting, and optimize our campaigns, leading to higher-quality leads and improved conversion rates. Her proactive communication, quick execution, and dedication made a significant impact, ensuring our marketing efforts delivered real results. Snow has been an invaluable partner, always reliable and committed to our success.

Rhonda Moret

CEO, Elevated Diversity

After a terrible experience with a previous Google agency, we turned to Snow for expert guidance in scaling our paid search profitably. She immediately took control, making smart, calculated changes that delivered quick results. She optimized our audience targeting, leveraged all Google channels, and introduced a feed management service that significantly improved our Shopping performance. Snow exceeded expectations after such a horrible experience with the previous agencies we've worked with, putting them to shame!

Peter Liquori

CEO, Goodwear

We had several changes leading up to the holidays, but Snow stood out as the most attentive ad expert we've worked with! She went above and beyond, reaching out multiple times a week, making impactful campaign changes, and providing frequent updates. Her proactive approach and dedication made a real difference—I couldn't be happier with the experience!

Wyatt Gilmore

CEO, Grant Stone

With a new website, applicant tracking system, and campaign, we needed to define and measure success. Snow helped identify tracking needs, supported us through verification, and ensured our Google campaigns and GA functions were set up properly. Her patience and expertise made the process smooth and successful!

Sarah Maurer

Marketing Director, Spear Physical Therapy

Paid marketing was a previously untapped channel for us. Snow has been great at giving us many different ideas on how to improve our offerings to better suit our ad strategy. She has been a great asset to our team, filling in a knowledge gap in paid marketing for us. She is quick to implement changes and seems dedicated to helping us achieve our goals. Personally she is easy to work with and she really does feel like part of our team which I appreciate.

Braydon Nelson

CEO, HookSounds

I am very pleased with the work Snow has done as our account manager. She is extremely knowledgeable and has consistently demonstrated her expertise in paid search advertising. Her in-depth understanding of our account and its needs has been invaluable, and I feel confident that our paid search efforts are in excellent hands, with her leading the day-to-day management. Snow is a key asset to our team!

Ryan Ellison

Marketing Director, The Cover Guy

Working with Snow on Black Halo's paid advertising campaign is a great experience. As the brand navigates a transformation, we need to continue selling our existing inventory while maintaining profitability. Snow plays a crucial role in helping us achieve a 4X ROAS or higher, ensuring that we move through excess units efficiently. Her communication, implementation, and dedication are exceptional—she is always accessible, reliable, and proactive in optimizing our campaigns.

Kim LaFleur

Marketing Director, Black Halo

I cannot tell you how much Sarah and I appreciate what you're doing, and you're probably adding years onto my life. So I really appreciate that for me and my kids.

Alex Woods

VP of Sales

Working with Snow has been such a win for VOLO. She has worked to fully understand our brand, our customer, and our goals, and translated that into a paid media strategy that really worked. She helped us cut through the noise in a competitive space, making smart, data-backed decisions that elevated our performance without sacrificing profitability. We're so grateful for her partnership and would absolutely recommend her to any brand looking to grow with intention.

Carrie Goldman

Founder, VOLO Beauty

Working with Snow has been a great experience. We were dealing with unclear reporting and declining performance before, and Snow helped bring structure, transparency, and confidence back into our paid media efforts. From fixing tracking issues to building a more intentional, segmented campaign strategy, the impact was clear both in performance and decision-making. Overall, a strong partner who understands both the technical and strategic side of growth.

T. Touayba

Marketing Director, FragranceBuy

1 / 13

Found Issues? Let Us Fix Them.

If you uncovered more than 10 problems in this audit, the fastest path to fixing them is a free account review. We will prioritize the fixes by revenue impact and build an action plan.

Get a Free Audit