Paid Media

Google Ads that Drives Revenue ROAS Growth Conversions

We build full-funnel Google Ads strategies that capture demand at every stage of the buyer journey. From high-intent Search campaigns to Shopping, Performance Max, and YouTube, every dollar is optimized for maximum return.

Search Shopping Performance Max Demand Gen Display Remarketing YouTube Ads
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778% Customer Growth

Trusted by E-Commerce and Lead Gen Brands Across US, CAN, and UK

Goodwear Switchback Produce Powder The Cover Guy Spear Physical Therapy HookSounds PlugPV One Love Organics GymTonic Elevated Diversity Green Eco Dream Black Halo Toddlekind Bitty & Beau's Coffee Grant Stone Waxxpot Goodwear Switchback Produce Powder The Cover Guy Spear Physical Therapy HookSounds PlugPV One Love Organics GymTonic Elevated Diversity Green Eco Dream Black Halo Toddlekind Bitty & Beau's Coffee Grant Stone Waxxpot

Sound familiar?

These are the exact frustrations we hear from Google Ads clients before they find us.

01

Your agency sends monthly reports full of impressions and clicks, but when you ask "how many actual customers did we get this month?" nobody has a clear answer. You are paying for visibility, not revenue, and deep down you know the difference.

02

You are spending $10K+ per month on Google Ads and your cost per lead keeps climbing. You have been told "just give it more time" by two different agencies now, and you are starting to wonder if profitable Google Ads is even possible for your business anymore.

03

Performance Max is supposed to handle everything, but it feels like a black box eating your budget. You have no idea which assets are working, which audiences are converting, or why Google suddenly decided to blow half your daily spend by 9 AM on traffic that never converts.

04

You have tried managing campaigns yourself, tweaking bids at midnight and watching tutorials on YouTube. But Google changes the rules every quarter, Smart Bidding does whatever it wants, and what worked last month mysteriously stops working today.

Is This Right For You?

If you check two or more, we should talk.

You spend $5K+ per month on Google Ads (or plan to)
You've tried agencies before and been disappointed by the results
You want transparent reporting tied to actual revenue, not vanity metrics
You're ready to scale but need a strategy that holds up under pressure
Let's Talk

The difference

See the Transformation

Our Process

How It Works

No guesswork, no wasted time. Here's exactly what happens from the moment you say "let's go."

Step 1

Audit & Research

1/4

Deep-dive into your account, competitors, and search landscape to find the biggest opportunities.

  • Competitor landscape analysis
  • Conversion tracking audit
  • Performance gap identification
Full account audit within 48 hours
Week 1
Step 2

Strategy & Build

2/4

Custom campaign architecture designed around your unit economics and growth targets.

  • Campaign architecture planning
  • Audience and targeting strategy
  • Budget allocation framework
Custom-built for your unit economics
Week 1-2
Step 3

Launch & Test

3/4

Campaigns go live within 7-10 days. We test ad copy, audiences, and bidding strategies simultaneously.

  • Multi-variant creative testing
  • Real-time performance monitoring
  • Rapid iteration on early data
Live within 7-10 business days
Week 2-3
Step 4

Scale & Optimize

4/4

Weekly optimization based on real data. We scale what works and cut what doesn't.

  • Weekly performance reviews
  • Scaling profitable campaigns
  • Continuous A/B testing
Weekly optimization, real data
Ongoing

What We Cover

Each Google Ads engagement is built around these core capabilities. Every one is tailored to your business.

Google Search

Snag those ready-to-buy customers by bidding on the high-intent keywords with messaging that resonates with your audience.

Google Shopping

Google Shopping

Did you know that 70% of businesses skip out on an optimized shopping feed? Fact! Don't let yours be one of them. Let's get your products optimized to turn browsers into buyers.

Performance Max

Why settle for one channel when you can have them all? Performance Max puts your ads on every Google channel, grabbing attention wherever your audience is.

Demand Gen

Demand Gen

Why wait for customers to find you? Demand Gen puts your brand front and center, sparking interest and getting you noticed before they even start searching.

Display Remarketing

Bring back your visitors with display ads that keep your brand front and center. Keep your brand in view, build familiarity, and nudge past visitors to come back and convert.

Youtube Ads

Reach the right people at the right moment, with YouTube ads designed to engage, not interrupt, while your audience is already watching.

Results That Speak

Real numbers from real clients. No hypotheticals, no industry averages. These are outcomes we delivered.

23x

Return on Ad Spend

E-commerce client, 6 months

52%

Lower Cost Per Acquisition

Lead gen client, after restructure

96%

Wasted Spend Eliminated

Full account audit

What Our Clients Say

Real feedback from the businesses we work with every day.

Vault Light

Snow was fantastic to work with. She provides clear, well-thought-out explanations, takes the time to understand your concerns, and follows through with excellent execution. She is extremely reliable and always answers emails promptly, which made the entire process stress-free. We initially struggled with low customer activity and store sales, but since working with Snow, everything has gone up. She also quickly took care of a major bot issue we were dealing with. Our customer base, customer activity, and sales have all increased since we started working with her. She has definitely made a huge impact on our business, and we will continue to retain her services. I highly recommend her services.

Dan Teramoto

Sales Manager, Vault Light

ACACIA

We have been working with Snow for over a year now. She is wonderful! Snow has taken the time to deeply understand our brand, goals, and the message behind our overall strategy. Month over month, she has remained highly attentive to performance, consistently providing thoughtful recommendations that enhance not only our paid search efforts but the broader customer experience as well. I highly recommend working with her.

Kiana Kanoa

Brand Director, ACACIA

GymTonic

We were lucky to have Snow when looking to elevate GymTonic's digital presence. With a limited budget and a small target area, we needed precise targeting to generate high-quality leads. Thanks to Snow, we've maintained steady lead generation while significantly improving our conversion rate. She fine-tuned our targeting so the leads walking through our doors are almost always ready to buy. Snow is an incredible partner—always delivering, even with last-minute requests. We deeply value her contributions!

Joseph Calinda

Marketing Director, GymTonic

Elevated Diversity

Snow turned our struggling PPC campaigns around by implementing a strategic, data-driven approach. She took the time to understand our industry, refine targeting, and optimize our campaigns, leading to higher-quality leads and improved conversion rates. Her proactive communication, quick execution, and dedication made a significant impact, ensuring our marketing efforts delivered real results. Snow has been an invaluable partner, always reliable and committed to our success.

Rhonda Moret

CEO, Elevated Diversity

Goodwear

After a terrible experience with a previous Google agency, we turned to Snow for expert guidance in scaling our paid search profitably. She immediately took control, making smart, calculated changes that delivered quick results. She optimized our audience targeting, leveraged all Google channels, and introduced a feed management service that significantly improved our Shopping performance. Snow exceeded expectations after such a horrible experience with the previous agencies we've worked with, putting them to shame!

Peter Liquori

CEO, Goodwear

Grant Stone

We had several changes leading up to the holidays, but Snow stood out as the most attentive ad expert we've worked with! She went above and beyond, reaching out multiple times a week, making impactful campaign changes, and providing frequent updates. Her proactive approach and dedication made a real difference—I couldn't be happier with the experience!

Wyatt Gilmore

CEO, Grant Stone

Spear Physical Therapy

With a new website, applicant tracking system, and campaign, we needed to define and measure success. Snow helped identify tracking needs, supported us through verification, and ensured our Google campaigns and GA functions were set up properly. Her patience and expertise made the process smooth and successful!

Sarah Maurer

Marketing Director, Spear Physical Therapy

HookSounds

Paid marketing was a previously untapped channel for us. Snow has been great at giving us many different ideas on how to improve our offerings to better suit our ad strategy. She has been a great asset to our team, filling in a knowledge gap in paid marketing for us. She is quick to implement changes and seems dedicated to helping us achieve our goals. Personally she is easy to work with and she really does feel like part of our team which I appreciate.

Braydon Nelson

CEO, HookSounds

The Cover Guy

I am very pleased with the work Snow has done as our account manager. She is extremely knowledgeable and has consistently demonstrated her expertise in paid search advertising. Her in-depth understanding of our account and its needs has been invaluable, and I feel confident that our paid search efforts are in excellent hands, with her leading the day-to-day management. Snow is a key asset to our team!

Ryan Ellison

Marketing Director, The Cover Guy

Black Halo

Working with Snow on Black Halo's paid advertising campaign is a great experience. As the brand navigates a transformation, we need to continue selling our existing inventory while maintaining profitability. Snow plays a crucial role in helping us achieve a 4X ROAS or higher, ensuring that we move through excess units efficiently. Her communication, implementation, and dedication are exceptional—she is always accessible, reliable, and proactive in optimizing our campaigns.

Kim LaFleur

Marketing Director, Black Halo

I cannot tell you how much Sarah and I appreciate what you're doing, and you're probably adding years onto my life. So I really appreciate that for me and my kids.

Alex Woods

VP of Sales

VOLO Beauty

Working with Snow has been such a win for VOLO. She has worked to fully understand our brand, our customer, and our goals, and translated that into a paid media strategy that really worked. She helped us cut through the noise in a competitive space, making smart, data-backed decisions that elevated our performance without sacrificing profitability. We're so grateful for her partnership and would absolutely recommend her to any brand looking to grow with intention.

Carrie Goldman

Founder, VOLO Beauty

FragranceBuy

Working with Snow has been a great experience. We were dealing with unclear reporting and declining performance before, and Snow helped bring structure, transparency, and confidence back into our paid media efforts. From fixing tracking issues to building a more intentional, segmented campaign strategy, the impact was clear both in performance and decision-making. Overall, a strong partner who understands both the technical and strategic side of growth.

T. Touayba

Marketing Director, FragranceBuy

1 / 13

The Dream Outcome

YouYou openopen youryour laptoplaptop MondayMonday morningmorning andand thethe numbersnumbers areare alreadyalready green.green. LeadsLeads camecame inin overnight.overnight. YourYour CPACPA droppeddropped againagain thisthis month.month. TheThe campaignscampaigns areare scalingscaling andand thethe unitunit economicseconomics actuallyactually work.work. YouYou stoppedstopped guessingguessing weeksweeks ago.ago.

The Cost of Waiting

AnotherAnother monthmonth passespasses andand thethe samesame campaignscampaigns burnburn thethe samesame budget.budget. CPCsCPCs climbedclimbed again.again. ThatThat competitorcompetitor youyou usedused toto outrankoutrank isis nownow biddingbidding onon youryour brandbrand name.name. EveryEvery weekweek youyou wait,wait, thethe gapgap getsgets widerwider andand moremore expensiveexpensive toto close.close.

34% CPC increase
year over year
73% Of competitors
already bidding
$347 Average daily
wasted ad spend

Frequently Asked Questions

Most clients see meaningful traction within 30 to 45 days. We launch campaigns within 7 to 10 business days after onboarding, which includes a full account audit, competitive research, conversion tracking setup, and campaign architecture. The first two weeks focus on data collection and rapid testing. By week three or four, we have enough signal to make confident optimization decisions. Clients spending $10K or more per month typically see their strongest month-over-month improvements between months two and four as we accumulate conversion data and refine bidding strategies.

Most agencies assign you a junior account manager who follows a playbook and checks in once a month. We are a boutique performance studio where senior strategists manage every account directly. You will never be handed off to someone learning on your dime. We also tie every report to actual business outcomes like revenue, qualified leads, and cost per acquisition, not vanity metrics like impressions or click-through rate. If something is not working, we tell you within days, not at the end of the quarter.

Yes, and this is one of our core strengths. We manage the entire Google Ads ecosystem including Search, Shopping, Performance Max, YouTube, Display remarketing, and Demand Gen. For Performance Max specifically, we structure asset groups with clear audience signals, test creative variations systematically, and use scripts and third-party tools to pull the performance data Google hides inside the black box. For Shopping, we optimize your product feed at the SKU level, manage Merchant Center, and build segmented campaigns to control bids by product margin and performance tier.

We typically work with brands spending $5,000 or more per month on Google Ads. This is not an arbitrary number. Below that threshold, there is usually not enough conversion data for Google's machine learning to optimize effectively, and campaign decisions become guesswork rather than data-driven. If you are spending less than $5K today but have the budget to scale, we are happy to discuss a ramp-up plan. The key factor is whether your unit economics support profitable customer acquisition at scale.

We treat conversion tracking as the foundation, not an afterthought. During onboarding, we audit your entire measurement setup including Google Tag Manager, GA4, and any CRM integrations. We implement enhanced conversions, offline conversion imports from your CRM, and consent-mode configurations to maximize data accuracy in a privacy-first landscape. We also set up micro-conversions at each funnel stage so we can optimize campaigns even before final purchase or close data comes back.

Underperformance is feedback, not failure. When campaigns miss targets, we diagnose the root cause within 48 hours. Is it a traffic quality issue, a landing page problem, a bidding miscalculation, or a market shift? We share that analysis with you transparently and present a clear action plan. We run weekly optimization cycles, not monthly check-ins, so problems get caught early. If a campaign type is fundamentally wrong for your business, we will tell you directly rather than keep spending your money on it.

Are We The Right Fit?

We start with a 3-in-1 audit: paid media, business strategy, and website performance. It's deep, strategic work, and we only do it with brands we align with.

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