Paid Media

LinkedIn Ads that Drives Pipeline Leads Deals Revenue

LinkedIn is the most powerful B2B advertising platform. We build campaigns that reach the exact decision-makers you want, with messaging that speaks to their professional pain points and drives high-quality leads.

Sponsored Content Lead Gen Forms Message Ads Dynamic Ads Document Ads
Get Your Free Audit
3x Lead Quality

Trusted by E-Commerce and Lead Gen Brands Across US, CAN, and UK

Goodwear Switchback Produce Powder The Cover Guy Spear Physical Therapy HookSounds PlugPV One Love Organics GymTonic Elevated Diversity Green Eco Dream Black Halo Toddlekind Bitty & Beau's Coffee Grant Stone Waxxpot Goodwear Switchback Produce Powder The Cover Guy Spear Physical Therapy HookSounds PlugPV One Love Organics GymTonic Elevated Diversity Green Eco Dream Black Halo Toddlekind Bitty & Beau's Coffee Grant Stone Waxxpot

Sound familiar?

These are the exact frustrations we hear from LinkedIn Ads clients before they find us.

01

You have tried LinkedIn Ads twice. Both times you burned through $5K in a month, got a handful of leads that ghosted your sales team, and walked away convinced the platform is a money pit. The truth is the targeting was too broad and the funnel was nonexistent.

02

Your sales team spends hours every week on cold outreach to people who have never heard of your company. Meanwhile, the exact decision-makers you want to reach scroll LinkedIn every morning, see your competitors' thought leadership ads, and never once encounter your brand.

03

You are generating plenty of leads from Google and Meta, but they are the wrong people. Marketing coordinators and individual contributors download your content, not the VPs and C-suite executives who actually control the budget and sign the contracts.

04

You ran LinkedIn Ads with the same direct-response playbook you use on Google, pushing demo requests to a cold audience that has never heard of you. When it did not convert, you blamed the platform instead of recognizing that B2B buyers need 7 to 13 touchpoints before they are ready to talk to sales.

Is This Right For You?

If you check two or more, we should talk.

You sell B2B products or services with deal sizes over $5K
Your buyers are directors, VPs, or C-suite decision-makers
You want qualified pipeline, not just leads
Your sales team needs warmer prospects to close faster
Let's Talk

The difference

See the Transformation

Our Process

How It Works

No guesswork, no wasted time. Here's exactly what happens from the moment you say "let's go."

Step 1

ICP & Audience Build

1/4

Define your ideal customer profile and build laser-targeted LinkedIn audiences by title, industry, company size, and seniority.

  • Competitor landscape analysis
  • Conversion tracking audit
  • Performance gap identification
Full account audit within 48 hours
Week 1
Step 2

Campaign Architecture

2/4

Design a full-funnel LinkedIn strategy: awareness, consideration, and conversion with the right ad formats at each stage.

  • Campaign architecture planning
  • Audience and targeting strategy
  • Budget allocation framework
Custom-built for your unit economics
Week 1-2
Step 3

Launch & Optimize

3/4

Go live with multiple ad variations. Optimize bids, audiences, and creative based on early performance data.

  • Multi-variant creative testing
  • Real-time performance monitoring
  • Rapid iteration on early data
Live within 7-10 business days
Week 2-3
Step 4

Scale & Nurture

4/4

Scale winning audiences, retarget engaged prospects, and integrate with your sales pipeline for closed-loop reporting.

  • Weekly performance reviews
  • Scaling profitable campaigns
  • Continuous A/B testing
Weekly optimization, real data
Ongoing

What We Cover

Each LinkedIn Ads engagement is built around these core capabilities. Every one is tailored to your business.

Sponsored Content

Put your brand in the LinkedIn feed of your ideal buyers. From thought leadership to case studies, we create ads that earn attention and build trust with decision-makers.

Lead Gen Forms

Skip the landing page friction. LinkedIn's native lead gen forms auto-fill with professional data, giving you higher conversion rates and better lead quality.

Message Ads

Land directly in your prospect's LinkedIn inbox with personalized messages that feel like outreach, not advertising. Perfect for high-value offers and event promotions.

Document & Video Ads

Share whitepapers, case studies, and video content natively in the feed. Educate your audience and capture leads from engaged viewers.

Retargeting Campaigns

Stay in front of prospects who visited your site or watched your videos. Retarget warm audiences with offers that move them closer to a conversation.

Event & Webinar Promotion

Fill your webinars, workshops, and live events with the right attendees. Targeted promotion to decision-makers who actually show up.

Results That Speak

Real numbers from real clients. No hypotheticals, no industry averages. These are outcomes we delivered.

65%

Lower Cost Per Qualified Lead

After audience refinement

40%

Pipeline Growth

B2B services client, Q1

2.3x

Meeting Book Rate

vs cold outreach baseline

What Our Clients Say

Real feedback from the businesses we work with every day.

Vault Light

Snow was fantastic to work with. She provides clear, well-thought-out explanations, takes the time to understand your concerns, and follows through with excellent execution. She is extremely reliable and always answers emails promptly, which made the entire process stress-free. We initially struggled with low customer activity and store sales, but since working with Snow, everything has gone up. She also quickly took care of a major bot issue we were dealing with. Our customer base, customer activity, and sales have all increased since we started working with her. She has definitely made a huge impact on our business, and we will continue to retain her services. I highly recommend her services.

Dan Teramoto

Sales Manager, Vault Light

ACACIA

We have been working with Snow for over a year now. She is wonderful! Snow has taken the time to deeply understand our brand, goals, and the message behind our overall strategy. Month over month, she has remained highly attentive to performance, consistently providing thoughtful recommendations that enhance not only our paid search efforts but the broader customer experience as well. I highly recommend working with her.

Kiana Kanoa

Brand Director, ACACIA

GymTonic

We were lucky to have Snow when looking to elevate GymTonic's digital presence. With a limited budget and a small target area, we needed precise targeting to generate high-quality leads. Thanks to Snow, we've maintained steady lead generation while significantly improving our conversion rate. She fine-tuned our targeting so the leads walking through our doors are almost always ready to buy. Snow is an incredible partner—always delivering, even with last-minute requests. We deeply value her contributions!

Joseph Calinda

Marketing Director, GymTonic

Elevated Diversity

Snow turned our struggling PPC campaigns around by implementing a strategic, data-driven approach. She took the time to understand our industry, refine targeting, and optimize our campaigns, leading to higher-quality leads and improved conversion rates. Her proactive communication, quick execution, and dedication made a significant impact, ensuring our marketing efforts delivered real results. Snow has been an invaluable partner, always reliable and committed to our success.

Rhonda Moret

CEO, Elevated Diversity

Goodwear

After a terrible experience with a previous Google agency, we turned to Snow for expert guidance in scaling our paid search profitably. She immediately took control, making smart, calculated changes that delivered quick results. She optimized our audience targeting, leveraged all Google channels, and introduced a feed management service that significantly improved our Shopping performance. Snow exceeded expectations after such a horrible experience with the previous agencies we've worked with, putting them to shame!

Peter Liquori

CEO, Goodwear

Grant Stone

We had several changes leading up to the holidays, but Snow stood out as the most attentive ad expert we've worked with! She went above and beyond, reaching out multiple times a week, making impactful campaign changes, and providing frequent updates. Her proactive approach and dedication made a real difference—I couldn't be happier with the experience!

Wyatt Gilmore

CEO, Grant Stone

Spear Physical Therapy

With a new website, applicant tracking system, and campaign, we needed to define and measure success. Snow helped identify tracking needs, supported us through verification, and ensured our Google campaigns and GA functions were set up properly. Her patience and expertise made the process smooth and successful!

Sarah Maurer

Marketing Director, Spear Physical Therapy

HookSounds

Paid marketing was a previously untapped channel for us. Snow has been great at giving us many different ideas on how to improve our offerings to better suit our ad strategy. She has been a great asset to our team, filling in a knowledge gap in paid marketing for us. She is quick to implement changes and seems dedicated to helping us achieve our goals. Personally she is easy to work with and she really does feel like part of our team which I appreciate.

Braydon Nelson

CEO, HookSounds

The Cover Guy

I am very pleased with the work Snow has done as our account manager. She is extremely knowledgeable and has consistently demonstrated her expertise in paid search advertising. Her in-depth understanding of our account and its needs has been invaluable, and I feel confident that our paid search efforts are in excellent hands, with her leading the day-to-day management. Snow is a key asset to our team!

Ryan Ellison

Marketing Director, The Cover Guy

Black Halo

Working with Snow on Black Halo's paid advertising campaign is a great experience. As the brand navigates a transformation, we need to continue selling our existing inventory while maintaining profitability. Snow plays a crucial role in helping us achieve a 4X ROAS or higher, ensuring that we move through excess units efficiently. Her communication, implementation, and dedication are exceptional—she is always accessible, reliable, and proactive in optimizing our campaigns.

Kim LaFleur

Marketing Director, Black Halo

I cannot tell you how much Sarah and I appreciate what you're doing, and you're probably adding years onto my life. So I really appreciate that for me and my kids.

Alex Woods

VP of Sales

VOLO Beauty

Working with Snow has been such a win for VOLO. She has worked to fully understand our brand, our customer, and our goals, and translated that into a paid media strategy that really worked. She helped us cut through the noise in a competitive space, making smart, data-backed decisions that elevated our performance without sacrificing profitability. We're so grateful for her partnership and would absolutely recommend her to any brand looking to grow with intention.

Carrie Goldman

Founder, VOLO Beauty

FragranceBuy

Working with Snow has been a great experience. We were dealing with unclear reporting and declining performance before, and Snow helped bring structure, transparency, and confidence back into our paid media efforts. From fixing tracking issues to building a more intentional, segmented campaign strategy, the impact was clear both in performance and decision-making. Overall, a strong partner who understands both the technical and strategic side of growth.

T. Touayba

Marketing Director, FragranceBuy

1 / 13

The Dream Outcome

ImagineImagine youryour salessales teamteam startingstarting everyevery MondayMonday withwith aa pipelinepipeline fullfull ofof qualifiedqualified decision-makersdecision-makers whowho alreadyalready knowknow youryour brand.brand. VPs,VPs, directors,directors, andand C-suiteC-suite executivesexecutives requestingrequesting demosdemos andand downloadingdownloading youryour content.content. LinkedInLinkedIn becomesbecomes youryour mostmost efficientefficient sourcesource ofof high-valuehigh-value B2BB2B pipeline.pipeline.

The Cost of Waiting

YourYour competitorscompetitors areare alreadyalready buildingbuilding relationshipsrelationships withwith thethe decision-makersdecision-makers youyou wantwant toto reach.reach. EveryEvery quarterquarter youyou sitsit outout ofof LinkedInLinkedIn AdsAds isis anotheranother quarterquarter theythey deependeepen thatthat trust.trust. InIn B2B,B2B, thethe brandbrand thatthat showsshows upup firstfirst winswins thethe deal.deal. SecondSecond placeplace getsgets ghosted.ghosted.

80% Of B2B leads
come from LinkedIn
2x Higher conversion
vs other platforms
72% Of B2B buyers use
LinkedIn for decisions

Frequently Asked Questions

LinkedIn CPCs are higher on a surface level, typically $8 to $15 per click versus $2 to $5 on other platforms. But the comparison is misleading. LinkedIn is the only platform where you can target by job title, seniority, company size, industry, and specific company names with near-perfect accuracy. When you factor in lead quality, the cost per qualified opportunity is often lower than Google or Meta for B2B companies. A $12 click from a VP of Operations at a target account is worth more than a hundred $1 clicks from people who will never buy.

We recommend $3,000 to $5,000 per month minimum in ad spend. LinkedIn's auction is less competitive than Google, but the floor costs are higher, so underspending means your campaigns never exit the learning phase and never generate enough data to optimize. At $5K per month, we can run a proper full-funnel strategy with awareness, consideration, and conversion campaigns running simultaneously.

Yes, and this is where LinkedIn Ads becomes a true competitive weapon for B2B companies. We build account-based marketing campaigns that target your exact prospect list by uploading company names and layering on seniority and job function filters. We can reach the buying committee at each target account, from the end user to the economic buyer to the executive sponsor. This level of precision targeting simply does not exist on any other advertising platform.

It depends on the campaign objective, but Sponsored Content in the feed consistently drives the strongest engagement and conversion rates. Document ads and carousel ads work well for educational content that builds authority. For direct lead capture, LinkedIn Lead Gen Forms outperform landing pages by 2 to 3x because users can submit pre-filled forms without leaving the platform. The key is matching the format to the funnel stage.

B2B sales cycles are longer, so LinkedIn Ads results follow a different timeline than Google or Meta. You will see engagement and top-of-funnel metrics within the first two weeks. Qualified lead flow typically stabilizes between 30 and 60 days as we optimize targeting and creative. However, the real ROI shows up at 90 days or more, which is when those nurtured leads start converting into pipeline opportunities and closed deals.

Absolutely, and this integration is essential for making LinkedIn Ads profitable. We connect LinkedIn Lead Gen Forms directly to your CRM, whether that is HubSpot, Salesforce, Pipedrive, or another platform, so leads are routed to your sales team instantly. More importantly, we set up closed-loop reporting that feeds deal outcomes back into our optimization process so we can see which targeting segments and creatives generate leads that actually close.

Are We The Right Fit?

We start with a 3-in-1 audit: paid media, business strategy, and website performance. It's deep, strategic work, and we only do it with brands we align with.

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