Paid Media

Meta Ads that Drives Sales Reach Scale ROAS

Meta Ads is where demand creation happens. We build awareness and desire with thumb-stopping creative, precise targeting, and Advantage+ campaigns that turn cold audiences into paying customers.

Lead Generation Advantage+ Shopping Video Campaigns App Promotions Dynamic Retargeting
Get Your Free Audit
211% Revenue Growth

Trusted by E-Commerce and Lead Gen Brands Across US, CAN, and UK

Goodwear Switchback Produce Powder The Cover Guy Spear Physical Therapy HookSounds PlugPV One Love Organics GymTonic Elevated Diversity Green Eco Dream Black Halo Toddlekind Bitty & Beau's Coffee Grant Stone Waxxpot Goodwear Switchback Produce Powder The Cover Guy Spear Physical Therapy HookSounds PlugPV One Love Organics GymTonic Elevated Diversity Green Eco Dream Black Halo Toddlekind Bitty & Beau's Coffee Grant Stone Waxxpot

Sound familiar?

These are the exact frustrations we hear from Meta Ads clients before they find us.

01

You boost posts hoping something sticks, but your ad spend disappears into the feed and you cannot point to a single sale it generated. Your "strategy" is picking whichever post got the most likes and throwing $200 behind it.

02

Your campaigns used to work before iOS 14. Now your attribution is broken, your retargeting audiences shrunk by 60% overnight, and you genuinely cannot tell what is converting anymore. You are making budget decisions based on data you do not trust.

03

You know Meta requires constant creative testing to perform, but you cannot produce 15 to 20 ad variations per week. Your last agency ran the same three static images for two months until performance cratered, then blamed "algorithm changes" instead of their own creative stagnation.

04

You see competitors running polished video ads, UGC testimonials, and carousel sequences that clearly drive sales. Meanwhile, your ad account is a graveyard of boosted posts and one broad campaign your freelancer set up six months ago and never touched again.

Is This Right For You?

If you check two or more, we should talk.

You sell products or services directly to consumers
You have creative assets (or are willing to invest in them)
You want a predictable pipeline of warm leads from social
You're tired of boosted posts and want a real full-funnel strategy
Let's Talk

The difference

See the Transformation

Our Process

How It Works

No guesswork, no wasted time. Here's exactly what happens from the moment you say "let's go."

Step 1

Creative Audit

1/4

We analyze your current ads, competitors, and audience data to identify creative gaps.

  • Competitor landscape analysis
  • Conversion tracking audit
  • Performance gap identification
Full account audit within 48 hours
Week 1
Step 2

Funnel Design

2/4

Full-funnel campaign structure: prospecting, engagement, and retargeting with specific creative.

  • Campaign architecture planning
  • Audience and targeting strategy
  • Budget allocation framework
Custom-built for your unit economics
Week 1-2
Step 3

Launch & Iterate

3/4

Launch with multiple creative variants and test aggressively in the first 14 days.

  • Multi-variant creative testing
  • Real-time performance monitoring
  • Rapid iteration on early data
Live within 7-10 business days
Week 2-3
Step 4

Scale Winners

4/4

Double down on winning creative and audiences. Kill underperformers fast. Scale profitably.

  • Weekly performance reviews
  • Scaling profitable campaigns
  • Continuous A/B testing
Weekly optimization, real data
Ongoing

What We Cover

Each Meta Ads engagement is built around these core capabilities. Every one is tailored to your business.

Lead Generation

Ready to fill your pipeline with high-quality leads? Our Meta lead gen campaigns are crafted to attract, engage, and convert, so your business never runs dry on new leads.

Advantage + Shopping

Get your products in front of shoppers who are primed to buy! Let's create irresistible ad experiences that turn scrollers into customers.

Video Campaigns

Stop the scroll and spark the connection. Our video campaigns are designed to engage, inspire, and keep your brand top of mind.

App Promotions

Turn curiosity into installs! We create ads that spark downloads and loyal app users.

Dynamic Retargeting

Stay top-of-mind with ads that nudge and remind prospects why they loved your brand, until they come back and convert.

Audience Building & Lookalikes

Find more of your best customers. We build custom audiences from your data and create lookalikes that mirror your highest-value buyers.

Results That Speak

Real numbers from real clients. No hypotheticals, no industry averages. These are outcomes we delivered.

3.8x

Return on Ad Spend

DTC brand, Advantage+ campaigns

44%

Lower CPA

After creative refresh cycle

2.5M

Monthly Reach

Scaled from 400K baseline

What Our Clients Say

Real feedback from the businesses we work with every day.

Vault Light

Snow was fantastic to work with. She provides clear, well-thought-out explanations, takes the time to understand your concerns, and follows through with excellent execution. She is extremely reliable and always answers emails promptly, which made the entire process stress-free. We initially struggled with low customer activity and store sales, but since working with Snow, everything has gone up. She also quickly took care of a major bot issue we were dealing with. Our customer base, customer activity, and sales have all increased since we started working with her. She has definitely made a huge impact on our business, and we will continue to retain her services. I highly recommend her services.

Dan Teramoto

Sales Manager, Vault Light

ACACIA

We have been working with Snow for over a year now. She is wonderful! Snow has taken the time to deeply understand our brand, goals, and the message behind our overall strategy. Month over month, she has remained highly attentive to performance, consistently providing thoughtful recommendations that enhance not only our paid search efforts but the broader customer experience as well. I highly recommend working with her.

Kiana Kanoa

Brand Director, ACACIA

GymTonic

We were lucky to have Snow when looking to elevate GymTonic's digital presence. With a limited budget and a small target area, we needed precise targeting to generate high-quality leads. Thanks to Snow, we've maintained steady lead generation while significantly improving our conversion rate. She fine-tuned our targeting so the leads walking through our doors are almost always ready to buy. Snow is an incredible partner—always delivering, even with last-minute requests. We deeply value her contributions!

Joseph Calinda

Marketing Director, GymTonic

Elevated Diversity

Snow turned our struggling PPC campaigns around by implementing a strategic, data-driven approach. She took the time to understand our industry, refine targeting, and optimize our campaigns, leading to higher-quality leads and improved conversion rates. Her proactive communication, quick execution, and dedication made a significant impact, ensuring our marketing efforts delivered real results. Snow has been an invaluable partner, always reliable and committed to our success.

Rhonda Moret

CEO, Elevated Diversity

Goodwear

After a terrible experience with a previous Google agency, we turned to Snow for expert guidance in scaling our paid search profitably. She immediately took control, making smart, calculated changes that delivered quick results. She optimized our audience targeting, leveraged all Google channels, and introduced a feed management service that significantly improved our Shopping performance. Snow exceeded expectations after such a horrible experience with the previous agencies we've worked with, putting them to shame!

Peter Liquori

CEO, Goodwear

Grant Stone

We had several changes leading up to the holidays, but Snow stood out as the most attentive ad expert we've worked with! She went above and beyond, reaching out multiple times a week, making impactful campaign changes, and providing frequent updates. Her proactive approach and dedication made a real difference—I couldn't be happier with the experience!

Wyatt Gilmore

CEO, Grant Stone

Spear Physical Therapy

With a new website, applicant tracking system, and campaign, we needed to define and measure success. Snow helped identify tracking needs, supported us through verification, and ensured our Google campaigns and GA functions were set up properly. Her patience and expertise made the process smooth and successful!

Sarah Maurer

Marketing Director, Spear Physical Therapy

HookSounds

Paid marketing was a previously untapped channel for us. Snow has been great at giving us many different ideas on how to improve our offerings to better suit our ad strategy. She has been a great asset to our team, filling in a knowledge gap in paid marketing for us. She is quick to implement changes and seems dedicated to helping us achieve our goals. Personally she is easy to work with and she really does feel like part of our team which I appreciate.

Braydon Nelson

CEO, HookSounds

The Cover Guy

I am very pleased with the work Snow has done as our account manager. She is extremely knowledgeable and has consistently demonstrated her expertise in paid search advertising. Her in-depth understanding of our account and its needs has been invaluable, and I feel confident that our paid search efforts are in excellent hands, with her leading the day-to-day management. Snow is a key asset to our team!

Ryan Ellison

Marketing Director, The Cover Guy

Black Halo

Working with Snow on Black Halo's paid advertising campaign is a great experience. As the brand navigates a transformation, we need to continue selling our existing inventory while maintaining profitability. Snow plays a crucial role in helping us achieve a 4X ROAS or higher, ensuring that we move through excess units efficiently. Her communication, implementation, and dedication are exceptional—she is always accessible, reliable, and proactive in optimizing our campaigns.

Kim LaFleur

Marketing Director, Black Halo

I cannot tell you how much Sarah and I appreciate what you're doing, and you're probably adding years onto my life. So I really appreciate that for me and my kids.

Alex Woods

VP of Sales

VOLO Beauty

Working with Snow has been such a win for VOLO. She has worked to fully understand our brand, our customer, and our goals, and translated that into a paid media strategy that really worked. She helped us cut through the noise in a competitive space, making smart, data-backed decisions that elevated our performance without sacrificing profitability. We're so grateful for her partnership and would absolutely recommend her to any brand looking to grow with intention.

Carrie Goldman

Founder, VOLO Beauty

FragranceBuy

Working with Snow has been a great experience. We were dealing with unclear reporting and declining performance before, and Snow helped bring structure, transparency, and confidence back into our paid media efforts. From fixing tracking issues to building a more intentional, segmented campaign strategy, the impact was clear both in performance and decision-making. Overall, a strong partner who understands both the technical and strategic side of growth.

T. Touayba

Marketing Director, FragranceBuy

1 / 13

The Dream Outcome

ImagineImagine scrollingscrolling throughthrough youryour ownown feedfeed andand seeingseeing youryour brandbrand showshow upup withwith creativecreative soso good,good, eveneven youyou wantwant toto click.click. DiverseDiverse creativescreatives deliveringdelivering aa 32%32% improvementimprovement inin CPA.CPA. YourYour pipelinepipeline fillsfills withwith qualifiedqualified leadsleads whowho alreadyalready knowknow youryour brandbrand beforebefore theythey everever speakspeak toto youryour team.team. MetaMeta AdsAds becomesbecomes youryour mostmost predictablepredictable revenuerevenue channel.channel.

The Cost of Waiting

WhileWhile you'reyou're figuringfiguring outout MetaMeta AdsAds onon youryour own,own, youryour competitorscompetitors areare runningrunning Advantage+Advantage+ campaignscampaigns withwith 2020 toto 3030 creativecreative variationsvariations perper week.week. TheThe bestbest performersperformers useuse diversediverse creativescreatives thatthat deliverdeliver 9%9% moremore incrementalincremental reach.reach. SocialSocial platformsplatforms rewardreward consistencyconsistency andand creativecreative velocity.velocity. TheThe longerlonger youyou wait,wait, thethe moremore expensiveexpensive itit becomesbecomes toto breakbreak throughthrough thethe noisenoise andand earnearn attention.attention.

30+ Creative variations
per week needed
9% More reach from
diverse creatives
32% CPA improvement
with Advantage+

Frequently Asked Questions

We implement Meta's Conversion API (server-side tracking) alongside the pixel, which recovers 20 to 35% of conversion data that the browser pixel alone misses after iOS 14. We also configure your Events Manager with proper event prioritization under Aggregated Event Measurement. Beyond technical fixes, we use UTM frameworks and CRM-based attribution to cross-reference what Meta reports with what actually closes in your pipeline.

We provide full creative strategy including ad concepts, copy, hooks, and visual direction for every campaign. We can work with your internal design team, produce assets using our creative network, or recommend UGC creators and production partners depending on your needs. Our approach focuses on creative volume and systematic testing. We build creative briefs around direct response principles and test multiple angles, formats, and hooks each week.

With proper tracking, creative, and audience strategy in place, most clients see performance improvements within the first 30 days. However, Meta's algorithm needs roughly 50 conversions per ad set per week to fully optimize, so the timeline depends on your budget and conversion volume. For e-commerce brands, we often see meaningful CPA reductions within two to three weeks. For lead generation, the feedback loop is longer because lead quality only shows up once sales works them.

We recommend a minimum of $3,000 per month in ad spend to give campaigns enough data to optimize properly. Below that, you are essentially guessing because the algorithm does not have enough conversions to learn from. If you are in e-commerce and running Advantage+ Shopping campaigns, $5,000 or more per month will let us test creative at the velocity needed to find consistent winners.

Yes, we run performance campaigns for both models. For e-commerce, we build full-funnel structures using Advantage+ Shopping, catalog sales, and retargeting with dynamic product ads. For lead generation, we run both on-platform lead forms and website conversion campaigns optimized for qualified leads rather than raw volume. We work closely with your sales team to feed back lead quality data so we can optimize toward the leads that actually close.

Creative fatigue is the number one performance killer on Meta. Audiences see the same ad and stop engaging, which tanks your relevance score and drives up costs. We combat this with a structured creative testing calendar that introduces new variations every week. We test across multiple formats including static images, video, UGC, carousels, and collection ads. We also monitor frequency metrics at the ad set level and replace creative before it fatigues, rather than reacting after costs have already spiked.

Are We The Right Fit?

We start with a 3-in-1 audit: paid media, business strategy, and website performance. It's deep, strategic work, and we only do it with brands we align with.

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