Microsoft Ads that Drives Reach Revenue Market Share Conversions
Microsoft Ads gives you access to millions of searchers that your competitors are ignoring. With lower cost-per-click and a higher-income demographic, it's the perfect complement to your Google Ads strategy.
Sound familiar?
These are the exact frustrations we hear from Microsoft Ads clients before they find us.
Your entire paid search budget goes to Google where CPCs climb higher every quarter. You have never seriously considered Microsoft Ads because "nobody uses Bing," and no agency has ever challenged that assumption or shown you the data that proves otherwise.
You looked into Microsoft Ads once, imported a few Google campaigns, and let them run without any optimization. They underperformed, you paused them, and now you tell people "we tried Bing, it did not work" without realizing the import was the problem, not the platform.
Your Google Ads costs keep rising and your current agency has not once suggested diversifying to a channel where CPCs average 70% less and the audience skews professional, older, and higher-income. They are too comfortable managing one platform to expand your strategy.
You know you should be testing new acquisition channels, but you do not have the bandwidth to learn another ad platform, set up conversion tracking from scratch, and manage it alongside everything else. So another quarter passes and you stay dependent on Google.
Is This Right For You?
If you check two or more, we should talk.
The difference
See the Transformation
Our Process
How It Works
No guesswork, no wasted time. Here's exactly what happens from the moment you say "let's go."
Account Setup & Import
1/4Set up your Microsoft Ads account and import top-performing Google campaigns as a baseline.
- Competitor landscape analysis
- Conversion tracking audit
- Performance gap identification
Platform Optimization
2/4Customize campaigns for Microsoft's unique audience, adjust bids, and layer LinkedIn targeting.
- Campaign architecture planning
- Audience and targeting strategy
- Budget allocation framework
Launch & Test
3/4Go live with search, shopping, and audience campaigns. Test ad copy and bidding strategies.
- Multi-variant creative testing
- Real-time performance monitoring
- Rapid iteration on early data
Scale & Report
4/4Scale winners, pause underperformers, and report cross-platform performance vs Google.
- Weekly performance reviews
- Scaling profitable campaigns
- Continuous A/B testing
What We Cover
Each Microsoft Ads engagement is built around these core capabilities. Every one is tailored to your business.
Bing Search Ads
Capture high-intent searches on Bing and Yahoo with lower CPCs and less competition than Google. Same intent, better economics.
Microsoft Shopping
Get your products in front of Bing shoppers with optimized product feeds and competitive bidding that stretches your budget further.
Audience Network
Extend your reach across Microsoft Edge, Outlook, and premium publisher sites with native ads that blend seamlessly into the browsing experience.
LinkedIn Profile Targeting
The only search platform that lets you target by job title, company, and industry. Perfect for B2B and high-value services.
Remarketing Campaigns
Re-engage past visitors across Bing, MSN, Edge, and Outlook with tailored ads that bring them back when they are ready to convert.
Performance Max
Let Microsoft's AI find your best customers across every Microsoft property. One campaign, full reach, automated optimization.
Results That Speak
Real numbers from real clients. No hypotheticals, no industry averages. These are outcomes we delivered.
ROAS Increase
B2B SaaS client, 4 months
Lower Cost Per Lead
vs Google Ads benchmark
Conversion Volume
Same budget, added channel
What Our Clients Say
Real feedback from the businesses we work with every day.
Snow was fantastic to work with. She provides clear, well-thought-out explanations, takes the time to understand your concerns, and follows through with excellent execution. She is extremely reliable and always answers emails promptly, which made the entire process stress-free. We initially struggled with low customer activity and store sales, but since working with Snow, everything has gone up. She also quickly took care of a major bot issue we were dealing with. Our customer base, customer activity, and sales have all increased since we started working with her. She has definitely made a huge impact on our business, and we will continue to retain her services. I highly recommend her services.
We have been working with Snow for over a year now. She is wonderful! Snow has taken the time to deeply understand our brand, goals, and the message behind our overall strategy. Month over month, she has remained highly attentive to performance, consistently providing thoughtful recommendations that enhance not only our paid search efforts but the broader customer experience as well. I highly recommend working with her.
We were lucky to have Snow when looking to elevate GymTonic's digital presence. With a limited budget and a small target area, we needed precise targeting to generate high-quality leads. Thanks to Snow, we've maintained steady lead generation while significantly improving our conversion rate. She fine-tuned our targeting so the leads walking through our doors are almost always ready to buy. Snow is an incredible partner—always delivering, even with last-minute requests. We deeply value her contributions!
Snow turned our struggling PPC campaigns around by implementing a strategic, data-driven approach. She took the time to understand our industry, refine targeting, and optimize our campaigns, leading to higher-quality leads and improved conversion rates. Her proactive communication, quick execution, and dedication made a significant impact, ensuring our marketing efforts delivered real results. Snow has been an invaluable partner, always reliable and committed to our success.
After a terrible experience with a previous Google agency, we turned to Snow for expert guidance in scaling our paid search profitably. She immediately took control, making smart, calculated changes that delivered quick results. She optimized our audience targeting, leveraged all Google channels, and introduced a feed management service that significantly improved our Shopping performance. Snow exceeded expectations after such a horrible experience with the previous agencies we've worked with, putting them to shame!
We had several changes leading up to the holidays, but Snow stood out as the most attentive ad expert we've worked with! She went above and beyond, reaching out multiple times a week, making impactful campaign changes, and providing frequent updates. Her proactive approach and dedication made a real difference—I couldn't be happier with the experience!
With a new website, applicant tracking system, and campaign, we needed to define and measure success. Snow helped identify tracking needs, supported us through verification, and ensured our Google campaigns and GA functions were set up properly. Her patience and expertise made the process smooth and successful!
Paid marketing was a previously untapped channel for us. Snow has been great at giving us many different ideas on how to improve our offerings to better suit our ad strategy. She has been a great asset to our team, filling in a knowledge gap in paid marketing for us. She is quick to implement changes and seems dedicated to helping us achieve our goals. Personally she is easy to work with and she really does feel like part of our team which I appreciate.
I am very pleased with the work Snow has done as our account manager. She is extremely knowledgeable and has consistently demonstrated her expertise in paid search advertising. Her in-depth understanding of our account and its needs has been invaluable, and I feel confident that our paid search efforts are in excellent hands, with her leading the day-to-day management. Snow is a key asset to our team!
Working with Snow on Black Halo's paid advertising campaign is a great experience. As the brand navigates a transformation, we need to continue selling our existing inventory while maintaining profitability. Snow plays a crucial role in helping us achieve a 4X ROAS or higher, ensuring that we move through excess units efficiently. Her communication, implementation, and dedication are exceptional—she is always accessible, reliable, and proactive in optimizing our campaigns.
I cannot tell you how much Sarah and I appreciate what you're doing, and you're probably adding years onto my life. So I really appreciate that for me and my kids.
Working with Snow has been such a win for VOLO. She has worked to fully understand our brand, our customer, and our goals, and translated that into a paid media strategy that really worked. She helped us cut through the noise in a competitive space, making smart, data-backed decisions that elevated our performance without sacrificing profitability. We're so grateful for her partnership and would absolutely recommend her to any brand looking to grow with intention.
Working with Snow has been a great experience. We were dealing with unclear reporting and declining performance before, and Snow helped bring structure, transparency, and confidence back into our paid media efforts. From fixing tracking issues to building a more intentional, segmented campaign strategy, the impact was clear both in performance and decision-making. Overall, a strong partner who understands both the technical and strategic side of growth.
The Dream Outcome
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The Cost of Waiting
EveryEvery monthmonth youyou skipskip MicrosoftMicrosoft AdsAds isis anotheranother monthmonth ofof leavingleaving easyeasy revenuerevenue onon thethe table.table. Google'sGoogle's averageaverage CPCCPC hithit $5.26,$5.26, whilewhile MicrosoftMicrosoft sitssits atat $1.54.$1.54. YourYour competitorscompetitors onon GoogleGoogle areare drivingdriving upup youryour CPCsCPCs whilewhile Bing'sBing's professional,professional, high-earninghigh-earning audienceaudience sitssits therethere withwith barelybarely anyany competition.competition. ThatThat windowwindow won'twon't staystay openopen forever.forever.
Google Ads
on Bing monthly
income audience
Frequently Asked Questions
Yes, and this is one of the most overlooked opportunities in paid search. Microsoft Ads typically delivers 20 to 40% lower CPCs with comparable or better conversion rates for many industries. The platform reaches over 100 million daily unique searchers across Bing, Yahoo, AOL, DuckDuckGo, and Microsoft Edge. More importantly, the audience demographics skew heavily toward professionals over 35 with household incomes above $100K. For B2B, finance, legal, healthcare, and home services, this is often a higher-quality traffic source than Google at a fraction of the cost.
We use Google import as a starting point, not a strategy. While importing saves time on initial setup, campaigns that are simply copied over and left alone almost always underperform. Microsoft's audience behaves differently, search volumes are lower but more intentional, and bidding dynamics require platform-specific adjustments. We restructure imported campaigns with Microsoft-specific bid strategies, adjust keyword match types, and layer on LinkedIn profile targeting that is exclusive to Microsoft.
The standout feature is LinkedIn profile targeting, which is exclusive to Microsoft Ads. You can layer job title, company name, industry, and job function data onto your search campaigns. This means you can bid higher when a VP of Marketing searches your keyword versus when an intern does. No other search platform offers this. Microsoft also provides robust audience targeting through in-market segments, remarketing lists, and custom audiences.
We recommend starting with 15 to 25% of your Google Ads budget and scaling based on performance. For most businesses, that means $1,500 to $5,000 per month as a starting point. Because CPCs are significantly lower, this budget goes much further than the equivalent spend on Google. We typically see clients scale their Microsoft budget within 60 to 90 days once they see the cost per acquisition data.
This is the biggest misconception about the platform. Microsoft Search reaches over 700 million monthly unique searchers globally. Bing is the default search engine on every Windows computer, Microsoft Edge browser, and Xbox. It also powers search on Yahoo, AOL, DuckDuckGo, and many enterprise environments where IT departments lock default browser settings. The audience tends to be older, more affluent, and more established in their careers.
We set up the Universal Event Tracking (UET) tag across your site, configure conversion goals for every meaningful action including purchases, form submissions, phone calls, and chat initiations. We also implement offline conversion imports from your CRM so we can feed actual revenue data back into Microsoft's bidding algorithms. We report on the same KPIs you track for Google so you can make apples-to-apples comparisons between platforms.
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Are We The Right Fit?
We start with a 3-in-1 audit: paid media, business strategy, and website performance. It's deep, strategic work, and we only do it with brands we align with.