CASE STUDY FOR:

ACACIA SWIMWEAR

Growth in New Customers

Decrease in CPC

Increase in AOV

INTRO

ACACIA is a swim and ready-to-wear brand defined by clean design, intentional silhouettes, and pieces designed to endure beyond a single season. The collection balances function and refinement, offering versatile essentials that move seamlessly from swim to resort to everyday wear. With an emphasis on thoughtful construction and quality materials, ACACIA delivers timeless styles designed to integrate effortlessly into a modern wardrobe.

GOALS:

ACACIA set out to grow online revenue while maintaining disciplined ROAS and CPA benchmarks. Rather than relying on increased ad spend, the focus was on smarter scaling through more efficient campaign structure, optimization, and audience strategy. Alongside revenue growth, the brand aimed to expand its new customer acquisition while re-engaging existing customers to drive repeat purchases—supporting a more sustainable, long-term paid media ecosystem.

CHALLENGE:

While Acacia had a strong brand presence and loyal following, they were also featured on major retail platforms like Revolve, Zimmermann, and Soleil Blue, meaning they had to compete with their own stockists for traffic and conversions. Balancing growth with profitability while maintaining brand exclusivity posed a unique challenge for their direct-to-consumer efforts.

STRATEGY:

To support Acacia’s goal of growing their new customer base, we updated their Google Shopping strategy to include exclusive incentives for first-time buyers improving conversion rates without sacrificing profitability. Recognizing that a large portion of revenue was coming from Hawaii, we adopted a more segmented geographic approach. By separating key mainland U.S. states targeted for growth, we allocated budgets more strategically and increased visibility in untapped markets. This allowed us to scale more efficiently while preserving performance in core regions.

WIN:

Over a 12-month period focused on new customer acquisition, we grew new customers by 778% while increasing investment by only 11%. In parallel, we prioritized not just customer growth but also order value and long-term value, resulting in an 8% year-over-year lift in AOV. Additionally, we reduced CPC by 17%, a strong outcome given the typically higher costs associated with acquiring new customers.

❝ Word On The Street ❞

Joseph Calinda

Marketing Director at GymTonic

We were lucky to have Snow when looking to elevate GymTonic’s digital presence. With a limited budget and a small target area, we needed precise targeting to generate high-quality leads. Thanks to Snow, we’ve maintained steady lead generation while significantly improving our conversion rate. She fine-tuned our targeting so the leads walking through our doors are almost always ready to buy. Snow is an incredible partner—always delivering, even with last-minute requests. We deeply value her contributions!

Rhonda Moret

CEO at Elevated Diversity

Snow turned our struggling PPC campaigns around by implementing a strategic, data-driven approach. She took the time to understand our industry, refine targeting, and optimize our campaigns, leading to higher-quality leads and improved conversion rates. Her proactive communication, quick execution, and dedication made a significant impact, ensuring our marketing efforts delivered real results. Snow has been an invaluable partner, always reliable and committed to our success.

Peter Liquori

CEO at Goodwear

After a terrible experience with a previous Google agency, we turned to Snow for expert guidance in scaling our paid search profitably. She immediately took control, making smart, calculated changes that delivered quick results. She optimized our audience targeting, leveraged all Google channels, and introduced a feed management service that significantly improved our Shopping performance. Snow exceeded expectations after such a horrible experience with the previous agencies we’ve worked with, putting them to shame!

Wyatt Gilmore

CEO at Grant Stone

We had several changes leading up to the holidays, but Snow stood out as the most attentive ad expert we’ve worked with! She went above and beyond, reaching out multiple times a week, making impactful campaign changes, and providing frequent updates. Her proactive approach and dedication made a real difference—I couldn’t be happier with the experience!

Sarah Maurer

Marketing Director at Spear Physical Therapy

With a new website, applicant tracking system, and campaign, we needed to define and measure success. Snow helped identify tracking needs, supported us through verification, and ensured our Google campaigns and GA functions were set up properly. Her patience and expertise made the process smooth and successful!

Braydon Nelson

CEO at HookSounds

Paid marketing was a previously untapped channel for us. Snow has been great at giving us many different ideas on how to improve our offerings to better suit our ad strategy. She has been a great asset to our team, filling in a knowledge gap in paid marketing for us. She is quick to implement changes and seems dedicated to helping us achieve our goals. Personally she is easy to work with and she really does feel like part of our team which I appreciate.

Ryan Ellison

Marketing Director at The Cover Guy

I am very pleased with the work Snow has done as our account manager. She is extremely knowledgeable and has consistently demonstrated her expertise in paid search advertising. Her in-depth understanding of our account and its needs has been invaluable, and I feel confident that our paid search efforts are in excellent hands, with her leading the day-to-day management. Snow is a key asset to our team!

Kim LaFleur

Marketing Director at Black Halo

Working with Snow on Black Halo’s paid advertising campaign is a great experience. As the brand navigates a transformation, we need to continue selling our existing inventory while maintaining profitability. Snow plays a crucial role in helping us achieve a 4X ROAS or higher, ensuring that we move through excess units efficiently. Her communication, implementation, and dedication are exceptional—she is always accessible, reliable, and proactive in optimizing our campaigns.

Alex Woods

VP of Sales

I cannot tell you how much Sarah and I appreciate what you're doing, and you're probably adding years onto my life. So I really appreciate that for me and my kids.

Carrie Goldman

Founder of VOLO Beauty

Working with Snow has been such a win for VOLO. She has worked to fully understand our brand, our customer, and our goals, and translated that into a paid media strategy that really worked. She helped us cut through the noise in a competitive space, making smart, data-backed decisions that elevated our performance without sacrificing profitability. We’re so grateful for her partnership and would absolutely recommend her to any brand looking to grow with intention.

T. Touayba

Marketing Director at FragranceBuy

Working with Snow has been a great experience. We were dealing with unclear reporting and declining performance before, and Snow helped bring structure, transparency, and confidence back into our paid media efforts. From fixing tracking issues to building a more intentional, segmented campaign strategy, the impact was clear both in performance and decision-making. Overall, a strong partner who understands both the technical and strategic side of growth.

Dan Teramoto

Sales Manager at Vault Light

Snow was fantastic to work with. She provides clear, well-thought-out explanations, takes the time to understand your concerns, and follows through with excellent execution. She is extremely reliable and always answers emails promptly, which made the entire process stress-free. We initially struggled with low customer activity and store sales, but since working with Snow, everything has gone up. She also quickly took care of a major bot issue we were dealing with. Our customer base, customer activity, and sales have all increased since we started working with her. She has definitely made a huge impact on our business, and we will continue to retain her services. I highly recommend her services.

Kiana Kanoa

Brand Director at ACACIA

We have been working with Snow for over a year now. She is wonderful! Snow has taken the time to deeply understand our brand, goals, and the message behind our overall strategy. Month over month, she has remained highly attentive to performance, consistently providing thoughtful recommendations that enhance not only our paid search efforts but the broader customer experience as well. I highly recommend working with her.

Are We The Right Fit?

We start with a 3-in-1 audit—paid media, business strategy, and website performance. It’s deep, strategic work, and we only do it with brands we align with.

CASE STUDY FOR:

ACACIA SWIMWEAR

❝ Word On The Street ❞

Are We The Right Fit?

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