Black Halo is an LA-born women’s fashion brand that has been redefining style since 2002. For over 20 years, they have been celebrated for their modern and sophisticated designs. They offer a range of elegant attire, including tailored dresses and chic jumpsuits, all crafted with exceptional quality and attention to detail. Known for blending aesthetics and art, Black Halo creates timeless pieces that empower women to feel confident and stylish.
Black Halo aimed to grow brand awareness, achieve 30% year-over-year sales growth, attract more new customers, and cut their high customer acquisition costs on Google Ads by 50%.
Black Halo was facing growing competition from new brands and major retailers like Saks Fifth Avenue, Nordstrom, and Neiman Marcus—stores that also carry their styles. To maintain strong year-over-year growth, it became essential to drive more direct traffic and focus on net-new customer acquisition through their online store.
To reduce reliance on branded traffic and lower acquisition costs, we scaled non-branded search by targeting high-intent keywords that matched how their ideal audiences search. Our Performance Max campaigns used a segmented approach to make the most of the budget—focusing on best-sellers, clearance items that needed to be sold, and new monthly launches. This helped move styles that were being phased out while supporting new customer acquisition. We also layered in prospecting to reach new audiences and used retargeting to bring back engaged visitors—creating a full-funnel strategy built for efficient, steady growth.
In just five months, Black Halo saw impressive results. Revenue grew by 37% month-over-month, while brand awareness increased by 61%. Website traffic rose by 38%, and we significantly improved efficiency by reducing cost per acquisition by 16%. This combination of growth and cost savings reflected the impact of focused, well-executed strategies.
