CASE STUDY FOR:

THE COVER GUY

Growth in Revenue

ROAS lift

Ad Traffic Boost

INTRO

The Cover Guy has been making top-quality hot tub covers and accessories for over 20 years. They offer custom-made covers, lifters, filters, and more to protect and improve the hot tub experience. Known for their quality, innovation, and customer care, they’ve become a trusted name in the USA, Canada, and UK markets.

GOALS:

The Cover Guy aimed to achieve 10% year-over-year revenue growth, drive consistent monthly traffic increases, and maintain a profitable ROAS of at least 10x.

CHALLENGE:

The Cover Guy needed to scale their business while maintaining a high ROAS. They faced increasing competition in the hot tub accessory market in both the US and Canada, and had to ensure consistent traffic growth to meet their ambitious revenue goals.

STRATEGY:

We focused on a flexible, performance-led strategy that allowed us to scale efficiently while maintaining a strong ROAS. By closely monitoring trends across both Google and Microsoft Ads, we adjusted budgets dynamically based on channel performance, regional demand, and seasonal shifts. We emphasized profitable scaling—pulling back when returns softened and reinvesting where we saw strong signals of growth. A key focus was on balancing branded and non-branded investment, keeping a close eye on rising competition and CPC trends. During slower months, we refreshed remarketing lists and warmed up audiences through targeted upper-funnel campaigns to ensure we were well-positioned ahead of peak seasons. This adaptive strategy allowed us to reintroduce and scale underperforming product categories at the right time, while supporting full-funnel growth through a mix of prospecting and cross-sell initiatives.

WIN:

By scaling strategically, we drove a 41% revenue increase while boosting ROAS by 58%, reaching up to 25x—well above our 10x target. We also delivered steady growth in ad-driven traffic, with a 5% lift in monthly volume.

❝ Word On The Street ❞

J. Calinda

Marketing Director at GymTonic

We were lucky to have Snow when looking to elevate GymTonic’s digital presence. With a limited budget and a small target area, we needed precise targeting to generate high-quality leads. Thanks to Snow, we’ve maintained steady lead generation while significantly improving our conversion rate. She fine-tuned our targeting so the leads walking through our doors are almost always ready to buy. Snow is an incredible partner—always delivering, even with last-minute requests. We deeply value her contributions!

R. Moret

CEO at Elevated Diversity

Snow turned our struggling PPC campaigns around by implementing a strategic, data-driven approach. She took the time to understand our industry, refine targeting, and optimize our campaigns, leading to higher-quality leads and improved conversion rates. Her proactive communication, quick execution, and dedication made a significant impact, ensuring our marketing efforts delivered real results. Snow has been an invaluable partner, always reliable and committed to our success.

P. Liquori

CEO at Goodwear

After a terrible experience with a previous Google agency, we turned to Snow for expert guidance in scaling our paid search profitably. She immediately took control, making smart, calculated changes that delivered quick results. She optimized our audience targeting, leveraged all Google channels, and introduced a feed management service that significantly improved our Shopping performance. Snow exceeded expectations after such a horrible experience with the previous agencies we’ve worked with, putting them to shame!

W. Gilmore

CEO at Grant Stone

We had several changes leading up to the holidays, but Snow stood out as the most attentive ad expert we’ve worked with! She went above and beyond, reaching out multiple times a week, making impactful campaign changes, and providing frequent updates. Her proactive approach and dedication made a real difference—I couldn’t be happier with the experience!

S. Maurer

Marketing Director at Spear Physical Therapy

With a new website, applicant tracking system, and campaign, we needed to define and measure success. Snow helped identify tracking needs, supported us through verification, and ensured our Google campaigns and GA functions were set up properly. Her patience and expertise made the process smooth and successful!

B. Nelson

CEO at HookSounds

Paid marketing was a previously untapped channel for us. Snow has been great at giving us many different ideas on how to improve our offerings to better suit our ad strategy. She has been a great asset to our team, filling in a knowledge gap in paid marketing for us. She is quick to implement changes and seems dedicated to helping us achieve our goals. Personally she is easy to work with and she really does feel like part of our team which I appreciate.

R. Ellison

Marketing Director at The Cover Guy

I am very pleased with the work Snow has done as our account manager. She is extremely knowledgeable and has consistently demonstrated her expertise in paid search advertising. Her in-depth understanding of our account and its needs has been invaluable, and I feel confident that our paid search efforts are in excellent hands, with her leading the day-to-day management. Snow is a key asset to our team!

K. LaFleur

Marketing Director at Black Halo

Working with Snow on Black Halo’s paid advertising campaign is a great experience. As the brand navigates a transformation, we need to continue selling our existing inventory while maintaining profitability. Snow plays a crucial role in helping us achieve a 4X ROAS or higher, ensuring that we move through excess units efficiently. Her communication, implementation, and dedication are exceptional—she is always accessible, reliable, and proactive in optimizing our campaigns.

A. Woods

VP of Sales

I cannot tell you how much Sarah and I appreciate what you're doing, and you're probably adding years onto my life. So I really appreciate that for me and my kids.

Are We The Right Fit?

We start with a 3-in-1 audit—paid media, business strategy, and website performance. It’s deep, strategic work, and we only do it with brands we align with.

CASE STUDY FOR:

THE COVER GUY

❝ Word On The Street ❞

Are We The Right Fit?

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